Managers Guide to Marketing, Advertising, and Publicity

by Barry Callen

Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible. Manager’s Guide to Marketing, Advertising, and Publicity explains

272 pages, Paperback

First published August 17, 2009

Reviews

[Cheryl Durham]

This book was read in conjunction with Delivering Knock Your Socks Off Service. I am glad that they were read within the same week. This book further assisted me in better understanding the concept of an advertising campaign and branding. This was not a quick read. Nevertheless, I was compelled to finish it. The author, Barry Callen, actually penned this book for business managers. It was evident that he had been successful as well as unsuccessful in several instances (thus he learned valuable lessons to impart to others).