Updating the USDA National Breastfeeding Campaign: Workshop Summary

by Paula Tarnapol Whitacre, Sheila Moats, Food and Nutrition Board

Support for breastfeeding has been a priority of the WIC program since its inception in the 1970s. The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agriculture's (USDA) Food and Nutrition Services launched in 1997, emphasizes key components needed for a breastfeeding mother to be successful. More than a decade after the campaign began, USDA wants to update it, taking into account changes in the WIC program, participants, and technology. On April 26, 2011, the IOM hosted a workshop to bring together experts to discuss what has changed since Loving Support began, lessons learned from other public health campaigns, and suggestions for where to take the campaign in the future.

173 pages, Kindle Edition

First published January 1, 2011

About the author

Paula Tarnapol Whitacre is a professional writer and editor for organizations including the National Institutes of Health and the National Academy of Sciences. A graduate of Johns Hopkins University, she is a former Foreign Service Officer and staff writer for the Washington Post. She participates in excavations, conducts archival research, and gives presentations on topics related to Alexandria, Virginia, where she lives with her family.