Twitter Marketing: An Hour a Day

by Hollis Thomases

The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform. Twitter An Hour a Day is the ultimate guide to succeeding one tweet at a time!

Genres: Social Media, Business

504 pages, Paperback

First published December 30, 2009

Reviews

[Bryan Tanner · Rating 4 out of 5]

This also had some big changes in how we interacted on the social platform, however the bulk of the information Hollis shared was on point. Hollis is also easy to reach for questions on Twitter. I had a couple of questions for her, and she actually replied. That's cool for me to have an expert (like her, that's approachable) in my corner when helping my clients learn how to maneuver in the unknown waters of Twitter. ;)

[Jean Oram · Rating 4 out of 5]

There are a ton of great tips and pointers in here for the new Tweeter to the experienced Tweeter. Even if you aren't marketing per se, there is some great tips in here on how to optimize your time on Twitter. Everything from the basics to etiquette to tools to how to use it as a large business.

Broken into weeks it starts you off slowly with learning Twitter and setting up an account and slowly builds you up to doing more. If you are already on Twitter, you can skip parts of the book and jump to sections that apply to you. That said, I still learned tips in the beginner section I could apply for my new account http://www.twitter.com/KidsPlay.

[Kent · Rating 4 out of 5]

For a comprehensive guide to the Twitterverse, this book is a sure bet. Accommodating of the beginner as well as the expert and thorough in its reach, Twitter Marketing outlines a simple, one-hour-a-day process for getting started and tweeting up a purposeful network. Detailed discussions of supporting features, tools, programs and apps offer deeper insights for more effective tweeting. Any Tweep will gain from reading this book.

[Ken Bates · Rating 3 out of 5]

At this point in time the book is pretty outdated. Most of the book is pointing you to other sites or apps to use for metrics and the like. There's a lot of good info in there but ive learned more from listening to Gary Vaynerchuk for the past week than this book even really thinks about approaching.

[Rachel Meyers · Rating 4 out of 5]

This book is perfect for novices like me. It starts off easy and gets more complicated. I have already seen some results after using some of the techniques. And I plan on using it as a marketing reference often!

[Stephen Hanrahan]

good book on the basics of twitter marketing building your twitterverse. its helped me with my own understsanding of twitter and is preparing me for my social media role in work

[Lori Grant · Rating 4 out of 5]

A should-read book on social media for the knowledge worker, manager, executive, or entrepreneur.

[Nancy Basile · Rating 3 out of 5]

Just a bit outdated now. I got better info from HubSpot. Good for absolute beginners.