OPEN-Question Selling: Unlock Your Customer's Needs to Close the Sale... by Knowing What to Ask and When to Ask It

by Jeff Gee

Build stronger relationships with customers through the OPEN Questioning technique By asking four types of questions-Operational, Problem, Effect, and Nail Down-you can address customer needs, find connections, and build the kind of relationships that enable you to close more sales. This hands-on guide shows how to use OPEN Question Selling throughout the sales process, from getting in the door to handling objections to making the close. With more than 100 sample questions and end-of-chapter exercises, you'll soon be on your way to building winning customer relationships.

240 pages, Paperback

First published May 24, 2007

Reviews

[Richard P · Rating 5 out of 5]

Everyone in sales should read this book.

[Harlan Goerger · Rating 4 out of 5]

Val & Jeff Gee appear to have good experinace in selling over the years. The book gives some very specific tools and ideas one can use right away. The style is easy to read and a quick read. I would recommend this for any new salesperson looking for some good starting material to increase thier selling ability.