Selling Berlin: Imagebildung und Stadtmarketing von der preussischen Residenz bis zur Bundeshauptstadt

by Thomas Biskup (Editor), Marc (Ed) Schalenberg

City marketing is not an invention of the late 20th century. On the example of Berlin, this volume demonstrates that "city branding" has been employed since the beginning of early modern times - by varying institutions, groups and individuals. German text.

376 pages, Hardcover

First published January 1, 2008