Niche and Grow Rich

by Jennifer Basye Sander

Why Fight the Market Crowd? Is your dream of having a business of your own being turned into a nightmare by this alarming economy? If so, starting a niche business-acquiring a market all to yourself-could be the answer. Good niche businesses are easy to start and easy to defend from competitors. By finding a niche where you can build your own unique stronghold, you can attract and maintain customers who will pay top dollar for your goods and services. Niche and Grow Rich shows you how to be your own boss in a soft economy. It's a great buy for creative types who want to get out of their stifling corporate jobs, dreamers with innovative ideas for new businesses, and owners of early stage or homebased start-ups. This new Entrepreneur Press book

288 pages, Paperback

First published April 1, 2003

About the author

Jennifer Basye Sander has been an author and book packager for nearly 20 years. Her career has spanned all aspects of the business, from retail sales and book acquisition to editorial and publicity. She and her husband founded the Big City Books Group, which develops book projects and has over 40 successful books in print.

Also known as Jennifer "Gin" Sander

Reviews

[Athenee]

If you are looking for practical tips on starting a niche business, this book is a good place to start. Although the book is older (published in 2004), the concepts are timeless. Although you may be familiar with many of the concepts in this book, it was great to have the concepts aligned with the life cycle of a business. I found the chapter entitled, "Finding a Good Idea" very useful. The Chapter focuses, in part, on ways to find a niche.

[Gary]

This is a pretty good book. It defines a Niche,Tells the reader ways to find a niche and how to evaluate it. It also covers Intellectual property and publicity and gives tips for opening a Niche business.

[Daniel]

A helpful companion to use when starting a niche business. Practical info. Checklists to score your ideas against. Written for USA, but most is applicable elsewhere. A bit outdated (early 2000's).

[Darwin Orellana]

No me gustó mucho