The book develops readers for a new and uncertain world, especially in the age of Zoom calls and remote conversations, by easing readers back into a one-on-one conversation. Mayté Carvalho presents Persuasion as the opportunity for being a true enthusiast of speech and confidence by breaking down the theory of rhetoric into the much more digestible language of everyday use. No more having to look up difficult meanings and assumptions based off of Aristotle's convoluted metaphors, but instead, speaking in a straightforward instance. Persuasion's initial release in Portuguese is now translated into English expanding the conventional understanding of corporate conversation into an international interaction from one nation to another presenting a universal You can be confident in delivery.
Incredible book! Maytê has combined all of her knowledge on the topic of persuasion into an easy-to-read book. A best-selling author in Brazil turned best-selling author in the United States - easy to see why after reading her book. After reading this book, I have felt more confident in my interviews during my current job search, more sure of myself in political discussions with people, and more comfortable conversing with new people. I recommend this to everyone.
This is a great guide for those that want a more straightforward way of approaching and applying rhetoric. If you get turned off by large words and theory, this book is really meant for you. It helps to really place perspective in the work place.
This book reads like it was Google translated from Portuguese. It's an interesting subject lightly touched on, with a few interesting ideas from the school of Rethoric.