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Why No One Is Buying Your Product: 9 Steps to create products and services that customers love, sell more, and increase profits.
Ever wonder WHY your product or service didn’t sell?
If you want to sell products, you must understand your market and competition.
For over ten years, author Sherwette has been researching, practicing, and deliberately learning one of her favorite subjects, Consumer Behavior and Psychology. In this book, she shares the best methodologies she has found and worked with—just for you!
If you truly want to craft a product or service your customers will be raving about, then this book will help you gain a better understanding of your customers and create products that will be so spot-on that once they know about them, they will scream, “Here, take my money!”
Inside, you’ll discover how to:
Understand your customers' desires, hopes and dreams
Identify what stops them from buying
Find solutions
Nail down your product value proposition
Prototype your ideas and test solutions with customers
Design your customer experience to build lasting relationships
...and more!
"Why No One Is Buying Your Product is Sherwette’s contribution to those who are on the journey of creating products and services. Her writing style is just like her blog: easy, bite-sized, and digestible. This practical guide will help you create products and services that buck the odds and succeed in the marketplace." - Roger Dooley, Author of Friction and Brainfluence
“Do you want engaged customers who eagerly await the opportunity to do business with you? Better yet, do you want your customers to send their family and friends your way? In Why No One is Buying Your Product,Sherwette Mansour brilliantly provides straightforward, practical, and memorable tools for ensuring repeat and referral business. This book is for anyone who wants to create a customer-centric culture that produces meteoric business and personal success. Run to the counter or click ‘buy now’ to access this transformative, refreshing, and much-needed resource.” -Joseph Michelli, Ph.D. Certified Customer Experience Consultant, New York Times #1 bestselling author of books like Stronger Through Adversity, The New Gold Standard, and The Starbucks Experience.
If you want to sell products, you must understand your market and competition.
For over ten years, author Sherwette has been researching, practicing, and deliberately learning one of her favorite subjects, Consumer Behavior and Psychology. In this book, she shares the best methodologies she has found and worked with—just for you!
If you truly want to craft a product or service your customers will be raving about, then this book will help you gain a better understanding of your customers and create products that will be so spot-on that once they know about them, they will scream, “Here, take my money!”
Inside, you’ll discover how to:
Understand your customers' desires, hopes and dreams
Identify what stops them from buying
Find solutions
Nail down your product value proposition
Prototype your ideas and test solutions with customers
Design your customer experience to build lasting relationships
...and more!
"Why No One Is Buying Your Product is Sherwette’s contribution to those who are on the journey of creating products and services. Her writing style is just like her blog: easy, bite-sized, and digestible. This practical guide will help you create products and services that buck the odds and succeed in the marketplace." - Roger Dooley, Author of Friction and Brainfluence
“Do you want engaged customers who eagerly await the opportunity to do business with you? Better yet, do you want your customers to send their family and friends your way? In Why No One is Buying Your Product,Sherwette Mansour brilliantly provides straightforward, practical, and memorable tools for ensuring repeat and referral business. This book is for anyone who wants to create a customer-centric culture that produces meteoric business and personal success. Run to the counter or click ‘buy now’ to access this transformative, refreshing, and much-needed resource.” -Joseph Michelli, Ph.D. Certified Customer Experience Consultant, New York Times #1 bestselling author of books like Stronger Through Adversity, The New Gold Standard, and The Starbucks Experience.
- GenresBusiness
370 pages, Hardcover
Published August 7, 2022
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Displaying 1 - 18 of 18 reviews
August 14, 2022
My service is my product. This book made me come face to face with where I have been missing the mark. Since I believe in the value of my service I have assumed that would be more obvious to my potential customers. I have not spend enough time envisioning it from my customer's perspective. Furthermore, I have believed it is a solution for everyone. Even as I write this I am still hung up on the belief it is for everyone. I will spend some time rereading some sections of the book. I thought it was interesting that people are more motivated by loss aversions than the pleasure of winning.
October 9, 2022
Good enough
Another more in-deph on product developement book. Great companies are buikt on great products and if you want to build a great company, this book is a must-read..
Another more in-deph on product developement book. Great companies are buikt on great products and if you want to build a great company, this book is a must-read..
July 26, 2022
This book is an actual step by step guide on what you need to do to ensure your product is a success with customers, whether it’s a digital or physical product, or even a service you’re providing. And if you don’t have a product or service yet, but you’re working on an idea, THIS IS ALSO FOR YOU. It will help you along the journey to creating it and putting it out in the market.
Let me explain why this book is better than anything else out there.
In this book, you not only get the expert advice and direction on which of the best in class practical tools out there you should be using, but you also get the applied real world examples to better understand how they can help you for every new concept introduced, including illustrations that help you visualize them (which I found incredibly useful), a quiz at the end of each section that confirms you’ve taken away the key messages, as well as a checklist to make sure you’re on the right track in applying the knowledge! Written in the most easy to understand language. THIS IS ALL IN ONE PLACE. I cannot stress enough on how helpful this is! Reading this book will save you so much time, energy and money.
Let me explain why this book is better than anything else out there.
In this book, you not only get the expert advice and direction on which of the best in class practical tools out there you should be using, but you also get the applied real world examples to better understand how they can help you for every new concept introduced, including illustrations that help you visualize them (which I found incredibly useful), a quiz at the end of each section that confirms you’ve taken away the key messages, as well as a checklist to make sure you’re on the right track in applying the knowledge! Written in the most easy to understand language. THIS IS ALL IN ONE PLACE. I cannot stress enough on how helpful this is! Reading this book will save you so much time, energy and money.
September 21, 2022
This book is full of excellent insights and wisdom for anyone who wants to create products that customers will love. Many people think they know what their customers want, but they don’t always take the time to truly understand their needs. This book shows you how to get inside your customers’ heads to figure out what they really want, so you can create products that they’ll be thrilled to buy.
I highly recommend this book to anyone who wants to create products that sell like hotcakes. It’s an essential read for anyone who wants to be successful in business.
I highly recommend this book to anyone who wants to create products that sell like hotcakes. It’s an essential read for anyone who wants to be successful in business.
July 31, 2022
Perfect marketing book
If you don't have a marketing background but are looking to be an online entrepreneur, then this book is going to be your best friend.
There are so many visuals in the book to make marketing understandable for anyone basically. Simply written but the in-depth knowledge and research shine through each page. I feel like it is like a guide which you keep on your desk to make sure you always speak to your clients to make your business successful.
If you don't have a marketing background but are looking to be an online entrepreneur, then this book is going to be your best friend.
There are so many visuals in the book to make marketing understandable for anyone basically. Simply written but the in-depth knowledge and research shine through each page. I feel like it is like a guide which you keep on your desk to make sure you always speak to your clients to make your business successful.
July 28, 2022
Everything you need to know about consumer behaviour in an easy-to-read book
This book is packed full of helpful information, laid out in an easily accessible way. It has great illustrative examples, stories from the author’s life, diagrams, quotes and a mini quiz at the end of each chapter. This is not a dry marketing book, but a highly engaging read that will really help you understand consumer behaviour and behavioural economics. Wait til you read the milkshake story - fascinating!! It covers everything you need to know - from discovering what your customer really wants to the biological triggers that will captivate them so they buy your product.
This book is packed full of helpful information, laid out in an easily accessible way. It has great illustrative examples, stories from the author’s life, diagrams, quotes and a mini quiz at the end of each chapter. This is not a dry marketing book, but a highly engaging read that will really help you understand consumer behaviour and behavioural economics. Wait til you read the milkshake story - fascinating!! It covers everything you need to know - from discovering what your customer really wants to the biological triggers that will captivate them so they buy your product.
July 26, 2022
Sometimes we need a reminder on the things we ought to do to ensure our customers are happy with the products we offer. This book consolidates all the steps that you need to do when creating a product in a an easy to follow-blueprint, that you can refer to it whenever you are creating a new product from scratch or tweaking an existing one. The author also make the business concepts easy to understand using personal stories and shares a list of actions you can start with right away after each chapter.
July 26, 2022
This book made a complicated business science, easy to apply and implement. It made the consumer's mind like an open book, when he’ll do impulsive purchase, when he’ll hesitate, the way he thinks, what he expects, and many other things. Now, by knowing my customer more than himself, I’m ready to give him the product he needs that matches the value I can deliver. Also now I know how I’ll keep him satisfied happy trusting and ready to buy more from me
July 25, 2022
If you are starting a new business or you are starting your first startup, this book is your guide! Many entrepreneurs, specifically technical ones do the mistake of starting their own business without a proper marketing strategy and knowing how to address their customers; you can avoid this mistake by reading this book. Also the author is explaining the topic in a very comprehensive and easy way. I like!
July 26, 2022
This is a comprehensive set-by-step guide for anyone creating a new product, testing it, and marketing it the right way. The author goes in depth about what works and what doesn't, and how to end up with a successful product. Recommended!
April 22, 2022
Do You REALLY Know Your Customer?
For anyone with a product or service to sell, this book is worth 10 times its price! The author has provided practical tools such as the empathy map and the persona card, just to name a few, that will help any business improve their product/service to better meet the needs/desires of their target consumer. I love the chapter quizzes and the “putting it all into action“ sections in each chapter. What a novel concept, to “focus not on WHAT products, but on WHAT JOB the consumer wants done.“ The “why“ chapter was particularly enlightening. And I enjoyed the author’s snapshots of her tweets – – each one quote-worthy.
For anyone with a product or service to sell, this book is worth 10 times its price! The author has provided practical tools such as the empathy map and the persona card, just to name a few, that will help any business improve their product/service to better meet the needs/desires of their target consumer. I love the chapter quizzes and the “putting it all into action“ sections in each chapter. What a novel concept, to “focus not on WHAT products, but on WHAT JOB the consumer wants done.“ The “why“ chapter was particularly enlightening. And I enjoyed the author’s snapshots of her tweets – – each one quote-worthy.
April 24, 2022
A complex topic made easy and enjoyable
Sherwette has taken a complex topic and made it fun and compelling. Anyone who has invested their time and energy to develop a product wants to sell more of it. With the lessons I’m learning from her book, I feel sure my sales. I found it to be insightful and enjoyable.
Sherwette has taken a complex topic and made it fun and compelling. Anyone who has invested their time and energy to develop a product wants to sell more of it. With the lessons I’m learning from her book, I feel sure my sales. I found it to be insightful and enjoyable.
April 26, 2022
This book is a must buy. I know that it will be a resource I will refer to as I go through my journey of marketing and selling my product. I love that one solution is not given, but always options for alternatives that you can use to fit your comfort style in the intimidating world of selling and marketing. This author knows her stuff and I am so glad she took the time to share!
December 31, 2022
Systematic Marketing Approach - Running across this title when looking for more insight into product/service development, I decided to give it a try. I had read books such as Levesque’s “Ask,” which I had not known this author refers to in her text (see my review), I was looking for a source that provided more specificity around clarifying, fashioning, or revising one’s offerings. In Sherwette Mansour’s narrative, I found the kind of systematic approach that could be of benefit to someone like me and others not as familiar with putting together these important elements of marketing in different parts of the world.
More specifically, the book consists of a Foreword, Letter to the Reader, How This Book Works and 9 chapters. The chapters clearly explicate the contents and flow of the narrative, namely: (1) Who Do You Want to Serve? (2) What Do They Want to Do? (3) Why Do They Want to Do It? (4) What Is Stopping Them? (5) What Problem Are You Helping Them Solve? (6) How Does Your Product Compare to Other Products on the Market? (7) How Are You Going to Help Them? (8) Are You Really Helping Them? (9) Do They Know About Your Product? There are also Final Words, Acknowledgements, and an Author Bio.
Parts of the book that stood out for me were those that emphasized the importance of clarifying one’s customer and their real desire. For instance, quoting Model T auto innovator Henry Ford (in Kindle Location 721) as saying “If I had asked people what they wanted, they would have said faster horses,” Sherwette stresses the need to ‘dig deep’ in understanding consumer motivation and behavior. Reflecting her consulting background, it clearly shows in the author’s use of charts and maps to lay out her method which are particularly helpful. Among these aides are the Persona Card with Behavioral Desires, Needs, Jobs, and Challenges (Location 511), the Empathy Map (Location 534), The 5 Whys Technique Mind Map (Location 1435), Competitive Comparison Chart (Location 2381), Current vs. Future Customer Journey (Location 2604) and Journey Step Examples (Location 2664), Digital Products chart (3031), and Content Bridge diagram (3281). Inclusion of other authors’ work also brought to mind such books as ,” Osterwalder et al’s “Value Proposition Design: How to Create Products and Services Customers Want” and Christensen et al’s “Seeing What’s Next” (see my reviews).
In terms of drawbacks, the book’s examples while aiding the advised walk through of the method were a bit simplistic at times. It was probably just as well to fully grasp the steps, but they were quite ironic for me as a western male reader. At this time when there are protests in Iran which began when a woman accused of improper hajib wear died in custody and Afghan women were banned from higher education and working for NGOs. Given such circumstances, I could not seem to put aside the author’s concern with her hair as a woman from Cairo and now living in Dubai in contrast to those constrained in the Middle East and North Africa (MENA). As I read, I recalled Shirky’s mention of the Arab Spring in his “Here Comes Everyone” and Adichie’s treatment of hair products and related on-line business in her ”Americanah” (see my reviews). It is good to remember there are those like Ms. Mansour in the Middle East who have had and been able to take advantage of their opportunities to advance personally and professionally.
Even with my own distractions, I came away believing Ms. Mansour’s book can be a useful resource for people like myself who are wanting to deal with “Why No One Is Buying Your Product.” That is, those who are currently creatives, more scholarly, public service and/or social mission oriented may also find value in such an approach.
More specifically, the book consists of a Foreword, Letter to the Reader, How This Book Works and 9 chapters. The chapters clearly explicate the contents and flow of the narrative, namely: (1) Who Do You Want to Serve? (2) What Do They Want to Do? (3) Why Do They Want to Do It? (4) What Is Stopping Them? (5) What Problem Are You Helping Them Solve? (6) How Does Your Product Compare to Other Products on the Market? (7) How Are You Going to Help Them? (8) Are You Really Helping Them? (9) Do They Know About Your Product? There are also Final Words, Acknowledgements, and an Author Bio.
Parts of the book that stood out for me were those that emphasized the importance of clarifying one’s customer and their real desire. For instance, quoting Model T auto innovator Henry Ford (in Kindle Location 721) as saying “If I had asked people what they wanted, they would have said faster horses,” Sherwette stresses the need to ‘dig deep’ in understanding consumer motivation and behavior. Reflecting her consulting background, it clearly shows in the author’s use of charts and maps to lay out her method which are particularly helpful. Among these aides are the Persona Card with Behavioral Desires, Needs, Jobs, and Challenges (Location 511), the Empathy Map (Location 534), The 5 Whys Technique Mind Map (Location 1435), Competitive Comparison Chart (Location 2381), Current vs. Future Customer Journey (Location 2604) and Journey Step Examples (Location 2664), Digital Products chart (3031), and Content Bridge diagram (3281). Inclusion of other authors’ work also brought to mind such books as ,” Osterwalder et al’s “Value Proposition Design: How to Create Products and Services Customers Want” and Christensen et al’s “Seeing What’s Next” (see my reviews).
In terms of drawbacks, the book’s examples while aiding the advised walk through of the method were a bit simplistic at times. It was probably just as well to fully grasp the steps, but they were quite ironic for me as a western male reader. At this time when there are protests in Iran which began when a woman accused of improper hajib wear died in custody and Afghan women were banned from higher education and working for NGOs. Given such circumstances, I could not seem to put aside the author’s concern with her hair as a woman from Cairo and now living in Dubai in contrast to those constrained in the Middle East and North Africa (MENA). As I read, I recalled Shirky’s mention of the Arab Spring in his “Here Comes Everyone” and Adichie’s treatment of hair products and related on-line business in her ”Americanah” (see my reviews). It is good to remember there are those like Ms. Mansour in the Middle East who have had and been able to take advantage of their opportunities to advance personally and professionally.
Even with my own distractions, I came away believing Ms. Mansour’s book can be a useful resource for people like myself who are wanting to deal with “Why No One Is Buying Your Product.” That is, those who are currently creatives, more scholarly, public service and/or social mission oriented may also find value in such an approach.
August 29, 2023
The book is broken down into nine chapters, looking at who the customer is, why the product should be bought, what problem will the product help solve, and whether there is a demand for the product. The book provides thought-provoking questions for readers to consider when evaluating their product or service to understand why they have little to no customers. This includes reflecting on the target customer and why the product or service should exist. The book also offers suggestions to appeal to customers, such as little thank-you notes to show appreciation. There are plenty of graphs and illustrative diagrams as well as bullet points so the book is visually appealing to read and follow.
I received a free copy and am leaving a review voluntarily.
Thank you to Hidden Gems Books and author.
I received a free copy and am leaving a review voluntarily.
Thank you to Hidden Gems Books and author.
August 24, 2022
Why No One Is Buying Your Product has been invaluable to my business and life. I have only applied a fraction of these methods to my small business and already enjoyed steady growth!!! I learned how to do research and development for the services I provide within the publishing industry and how to write copy to attract the right people to the product I am writing to promote. I love the interactive aspect of the book as it keeps me accountable. I look forward to continuing to use—and reuse—this book throughout my business journey!
September 21, 2022
Very good informative book. It has a detailed process/formula which i have experienced many companies didn’t follow all of it. And it’s explaining why each of the processes os required. The author indirectly also explained alot about consumer behavior along with the product strategy. I can see it applicable on all levels of products and services although it might require to be tailored.
Recommending this book for anyone working on new products and services, also Go to Market folks who might want to change their strategies to get more sales or change in their product / service
Recommending this book for anyone working on new products and services, also Go to Market folks who might want to change their strategies to get more sales or change in their product / service
June 18, 2023
Five stars! With my own brick and mortar store as well as an online store, I was looking for a way to perform my best in both. Sherwette Mansour hit the mark with this book. The clear objectives and quizzes were helpful and thought-provoking, giving me the tutelage I need and excitement for the future of my businesses. Thank you!
Displaying 1 - 18 of 18 reviews