Construyendo sobre cimientos firmes - Lo que los fundadores de Walmart, Disney, McDonalds y otros grandes empresarios nos enseñan sobre cómo emprender ... valiosos - Dereck Lidow

by Derek Lidow

Todos soñamos con lograr en nuestra vida esa combinación perfecta entre fortuna, fama y control que tanto asociamos con los empresarios exitosos. Este es un anhelo admirable en medio de una sociedad en que los emprendedores luchan a diario para innovar y crear cada vez más empleos. Nuestra cultura impulsada por el trabajo nos alienta a escoger el camino del emprendimiento, pero ¿cómo saber si convertirte en un emprendedor terminará siendo una pesadilla de la que te arrepentirás o un sueño que disfrutarás y transformarás en realidad? Construyendo sobre cimientos firmes te ayuda a responder esa y muchas otras preguntas que te harás como futuro emprendedor. Basado en una investigación extensa, y contado a través de las historias de los empresarios estadounidenses Sam Walton, Walt Disney, Estée Lauder, Ray Kroc y otros, Construyendo sobre cimientos firmes te muestra cuáles son aquellos aspectos más esenciales a tener en cuenta antes de dar el salto empresarial. En esta obra el lector aprenderá: ¿Fueron la suerte, el talento, la pasión, el encanto, un tío rico o algún otro ingrediente desconocido la clave del éxito de los triunfadores más reconocidos? ¿Cuál pudo haber sido la clave de su éxito? Lo descubrirás a lo largo de esta lectura y te sorprenderá.

Genres: Business

288 pages, Paperback

Published December 31, 2019

About the author

Derek Lidow is a global CEO, startup coach, writer, and researcher. He founded iSuppli, a leading market research firm, which he sold in 2010 for $100 million to global information leader IHS. He currently teaches entrepreneurship at Princeton University and is the author of two books: Startup Leadership and Building on Bedrock. Lidow is also a frequent media commentator in outlets such as the New York Times, Wall Street Journal, Bloomberg BusinessWeek, Forbes, The Economist, Nikkei, Reuters, and Taipei Times.

Reviews

[Darren · Rating 4 out of 5]

The key decisions and activities that were behind the development and growth of many self-made U.S. entrepreneurs’ businesses, such as Wal-Mart and Walt Disney, is the focus of this book.

The author aims for this ‘foundational guide’ to entrepreneurial success to encourage the reader and presumably prospective entrepreneur with a mixture of success stories, quality analytical information and a bit of enthusiasm for good measure. It is not going to be the only book you will need to set up a business – far from it – but it is more than capable of setting the fuse alight and getting you thinking about treading on the entrepreneurial pathway.

It is a credible mix, with an understandable U.S. bias, that may correct some misunderstandings and act as a positive catalyst for the brave. To this reviewer, at least, many of the stories were already familiar – but this is not a problem – as it was still a pleasant, enjoyable and informative read when all elements are considered as one. For those where all of this would be ‘virgin territory’, it is easy to appreciate just what an impact it may provide. It even had some ‘laugh out loud’ moments and I won’t ruin the stories, but when you discover a ‘donkey-watermelon mix’, for example, you will know what I mean and that particular story doesn’t end there!

The book is capable of servicing many audiences with different information at the same time. It is equally a good book that you could travel with, being entertained and informed along the way, in a hardly arduous manner. By the end, you may be enthused or disabused about entrepreneurial activity, for the time being at least, but you will be better informed and have a much-better understanding about what has made some big companies tick in the process.

A few small niggles exist in this reviewer’s mind about the style and design that could be off-putting for some, but the content is good and worth a bit of additional perseverance if it should become an impediment. A likeable and recommended read!

[William Yip · Rating 4 out of 5]

The number of typos increased in the second half of the book; the repetition also slightly increased. Overall, the book gave great insight for those looking into entrepreneurship. He discussed high-risk and low-risk entrepreneurs and the differences in their management styles and how they approach funding and expansion. He gave good overviews of how famous people started, operated, and expanded their businesses including Sam Walton and Este Lauder. He gave good advice that entrepreneurs are dissimilar to each other since their products and services are unique, the only reason a business can continue to exist if it makes people happy to the point they'll give money, that a minimum level has to be reached in core the skills of running a business, and that entrepreneurship is a risky and hard endeavor so only those with a strong reason and motivation should start businesses.

[David Siu · Rating 4 out of 5]

Good book that summarized lessons on how to build a business the old fashioned way. It was useful in offering a framework for readers to decide which business building route one could consider. What didn't make it a 5 star review was parts on his own journey. For some reason, those stories felt self serving and they made his ideas less convincing and objective.

[Ewelina Kurtys · Rating 5 out of 5]

It is a great book about the importance of building on solid foundations.