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The Business of Movement: Principles, Patterns, and Productivity
The uncomfortable The physical culture of much of the world has measurably eroded while the health and fitness field has managed its profit margins and delivered the illusion of rehabilitation and performance. The business of human movement has failed to manage its own downside.
Gray Cook, co-founder of Functional Movement Systems, believes you can break that trend by asking better questions of yourself and those you help. The Business of Movement guides you in how to listen to what movement is telling you in health, wellness, fitness and performance, and will help you implement standard operating procedures to build confidence in your responses.
"The Business of Movement has much to offer today’s human performance professionals, and it would, in my opinion, also be a useful textbook for university undergrad/graduate exercise science/fitness leadership students." ~ Dr. Ed Thomas
Standard business strategies are unsustainable if what you’re trying to sell doesn’t stack up to your competition’s. Becoming a better practitioner is the most important thing you can do to unlock opportunities. The Business of Movement is your blueprint. No matter where you work on the continuum of human movement—from medical and wellness professionals to fitness trainers and sports or performance coaches— The Business of Movement will provide the map and compass to navigate the path to personal and professional mastery.
“I just loved this book. Gray really sees the big picture like nobody else in the industry.” ~ Erik Dalton, PhD, Dalton Myoskeletal
Gray Cook, co-founder of Functional Movement Systems, believes you can break that trend by asking better questions of yourself and those you help. The Business of Movement guides you in how to listen to what movement is telling you in health, wellness, fitness and performance, and will help you implement standard operating procedures to build confidence in your responses.
"The Business of Movement has much to offer today’s human performance professionals, and it would, in my opinion, also be a useful textbook for university undergrad/graduate exercise science/fitness leadership students." ~ Dr. Ed Thomas
Standard business strategies are unsustainable if what you’re trying to sell doesn’t stack up to your competition’s. Becoming a better practitioner is the most important thing you can do to unlock opportunities. The Business of Movement is your blueprint. No matter where you work on the continuum of human movement—from medical and wellness professionals to fitness trainers and sports or performance coaches— The Business of Movement will provide the map and compass to navigate the path to personal and professional mastery.
“I just loved this book. Gray really sees the big picture like nobody else in the industry.” ~ Erik Dalton, PhD, Dalton Myoskeletal
380 pages, Paperback
Published March 17, 2022
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Displaying 1 of 1 review
February 19, 2024
Great book it serves as a manual for all sports gurus and pts.
I found it interesting that it's shedding light on the right approach on how to view the business what can you do to make it work and the importance of changing your views and embrace the new.
Found so many lines that stood up for me I have even shared them as a question on my social feed.
It deliver on the main msg of the business aspect it's like the author is taking you by the hand in order for you to succeed and be an active member in the movement society
4. Out of t
I found it interesting that it's shedding light on the right approach on how to view the business what can you do to make it work and the importance of changing your views and embrace the new.
Found so many lines that stood up for me I have even shared them as a question on my social feed.
It deliver on the main msg of the business aspect it's like the author is taking you by the hand in order for you to succeed and be an active member in the movement society
4. Out of t
Displaying 1 of 1 review