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Advanced Methods for Conducting Online Behavioral Research

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3.83  ·  Rating details ·  6 ratings  ·  3 reviews
This book goes beyond the basics to teach readers advanced methods for conducting behavioral research on the Internet. Readers are shown, step by step, how to conduct online experiments, surveys, and ability testing, use advanced graphic tools, apply automatic text analysis tools, check the validity of protocols, and much more.
Hardcover, 286 pages
Published January 1st 2010 by American Psychological Association (APA)
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Charlice
Feb 12, 2011 rated it really liked it
This book has a lot of good tips for conducting research online. Much of it comes from articles published in peer-reviewed journals, which you can access through databases if you're a university-based researcher. But it's nice to have it all brought together. A lot of the technical info won't be all that relevant to people who'd rather use online survey platforms like Qualtrics rather than hassle with building their own pages. But there's plenty of useful content, even if you're not going to tak ...more
Christine
Dec 22, 2010 rated it really liked it
Shelves: research
Solid addition to a research methods library. Translating traditional research methods and some traditionally qualitative methods into the online setting. Several chapters give links to software, other service sites, or give examples of letters used. Nice ethics chapter at the end.
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Feb 05, 2013 rated it really liked it
i loved this book!
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