Cim Coursebook 03/04 Marketing Fundamentals

by Frank Withey

Each coursebook includes access to MARKETINGONLINE, where you * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Written by experts in the field to guide you through the 2003-2004 syllabus. * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.

384 pages, Paperback

First published January 1, 2003