The Bare Bones of Advertising Print Design

by Robyn Blakeman

The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated book is an invaluable resource that new designers and ad design students will refer to time and again for tips on creative and effective print ads.

198 pages, Paperback

First published January 1, 2004

Reviews

[Jon Tran]

This book is great for someone with little to no knowledge about advertising print design, in that it reads much like a 101 introductory course. If you've taken any courses in the subject or are a professional in the field, there will little gained from reading this particular book. As a recent college graduate searching for my first advertising job (internships aside), I did not gain much apart from cementing what I already knew or perceived to know about the subjects discussed within these pages.