Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales

by Jay Conrad Levinson, Bill Gallagher, Orvel Ray Wilson

Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level.

Genres: Business, Collections

224 pages, Paperback

First published March 23, 1992

Reviews

[Sean · Rating 1 out of 5]

I read this many years ago, but was recently invited to a class that quoted the concept and it got me to thinking that this was easily the worse business book I have ever read.

[Raejean · Rating 3 out of 5]

This is an older book, and much of the information is outdated

[Axmed Bahjad]

Wonderful.

[Thiefriver Minnesota · Rating 4 out of 5]

Interestingly, selling really does drive the economy.

[Alex Edrington · Rating 4 out of 5]

Some of the material on technology is outdated. Besides that, I learned a good deal about the concepts and psychology.

[Jake · Rating 2 out of 5]

Lost me when the author had multiple pages about how to hand shake clients. Little does he know I just dap them up and call everyone unc now!!

[Ryan Mishap · Rating 1 out of 5]

Hey, I had to read this stuff for my work. Business books are the quivalent of new agey self-help books. Everyone figures out a gimmick (a metaphor, analogy, or anecdote)and then runs with it. Even with research and numbers to back them up--or even real life examples--none of these people know, truly, why some business succeed and others fail.
Forty years ago, would anyone suspect the Big Three automakers in the U.S. would be faltering so badly?

[Frank Clark · Rating 3 out of 5]

May be outdated, but many of the concepts are still solid. I'm not a salesman but I actually learned a lot about how to deal with different personality types from this book. Was an invaluable resource!

[Dinahmack1 · Rating 5 out of 5]

great tips for closing the sale

[Kevin Simpson-verger · Rating 5 out of 5]

If you're serious about sales, this is a good listen. As a real estate broker in one of the most competitive markets in the US, I think you will enjoy.