Is there a secret to success? How do entrepreneurs deal with setbacks and adversity? Do successful entrepreneurs do things differently from their competitors? What is the most important thing you can do to succeed in business? In their own words, entrepreneurs reveal what it takes to get to the top. Whether it's big hitters such as Microsoft, Virgin, and Google or a successful stuntman, private art dealer or seller of forensic products, their stories expose the common elements to success: work hard, surround yourself with people better than you, have a good product and brand, be adaptable, and hope for a bit of luck. This unique collection of interviews show what accomplished entrepreneurs see as the key elements to achievement, in both strong and challenging markets, in a wide variety of industries. Their stories will reveal to you the secret of success.
Jamie Oliver has interviewed some of the world's greatest entrepreneurs and business leaders, including Howard Schultz, Sir Martin Sorrell, Charles Dunstone, James Dyson and Stelios. He has interviewed a wide range of people in his 12-year journalistic career, including gravediggers, prostitutes, bishops, diamond dealers and venture capitalists. He has written three previous books, about success, death and sex, and spoken widely on each subject to varying degrees of bewilderment.
Former Daily Telegraph columnist, his work has also appeared in the Financial Times, the Independent, the Observer, London Evening Standard, Marie Claire and a range of leading business magazines.
This book gave like summary of successful people, most contents are pretty much repetitive, determination and persistence. There are some good points but only a little. Good for quick reading