Power Sales Writing

by Sue Hershkowitz-Coore

Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention. With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book

Genres: Business

144 pages, Paperback

First published January 9, 2003

Reviews

[Mar · Rating 3 out of 5]

Some good reminders on clear communication when writing. Focus is for those in sales, but others can glean decent information from here as well. Not a lot that's new, but it is good to review from time to time.

[Lori Grant · Rating 4 out of 5]

A should-read book on sales for knowledge workers, managers, executives, and entrepreneurs.