3 Deluxe Projects

by Robert Klanten (Editor)

3deluxe, an interdisciplinary design collective of communications (3deluxe graphics) and interior (3deluxe interior) designers, define their approach as such "We treat graphic design like architecture and architecture like graphic design". Somewhere between popular culture and applied arts, between surface and space, the advantages of this reciprocal inspiration become obvious, clearly showing in their graphic and product design for fashion, music and sports (Visionaire, Fanatic Boards), exhibitions, spatial productions (SCAPE youth and media pavilion at the Expo 2000), trade fair stands (Volkswagen, MTV), themed entertainment or architectural projects. Often deconstructionist in nature the (interior) design projects display a fundamental interest in the painstaking exploration of new techniques and materials, conceptual consolidation and clarity. From the sensitive combination of flexible, almost weightless materials and carefully honed lighting scenarios 3deluxe fashion amorphous, elastic, bionic hitech objects and spaces, illustrating the perfect interaction of two- and three-dimensional spatial concepts and design. At the same time 3deluxe graphics are orderly and clean without being sterile, boring or trend-conscious. This also becomes clear in the structure of "projects", their first book, which introduces their most significant projects. The luxurious volume depicts and describes graphics, spatial situations and exhibits in a way that allows a simultaneously intellectual and sensual reception.

224 pages, Paperback

First published January 1, 2002

About the author

Robert Klanten has been a key figure in the global creative industry for more than a quarter of a century, helping to reimagine the way we approach publishing. He has driven over 800 publications and commercial projects.
Robert is the CEO of gestalten, the company he founded in 1995. Under his leadership, gestalten has established itself as a pillar in the field of contemporary visual culture, design and architecture, by immersing its readers in creative landscapes, cultures, people and art. gestalten regularly collaborates with the biggest names in the creative world and is known and loved by millions around the globe for its iconic books.
He has shown how creativity has no limits in the digital age: through inspiration, inclusivity and promoting understanding; and by connecting the global and the local through storytelling.