Managerial Economics, International Adaptation

by William F. Samuelson, Stephen G. Marks, Jay L. Zagorsky

Managerial Economics introduces undergraduates, MBAs, and executives to the complex decision problems today’s managers face, providing the knowledge and analytical skills required to make informed decisions and prosper in the modern business environment. Going beyond the traditional academic approach to teaching economic analysis, this comprehensive textbook describes how practicing managers use various economic methods in the real world. Each chapter opens with a central managerial problem—challenging readers to consider and evaluate possible choices—and concludes by reviewing and analyzing the decision through the lens of the concepts introduced in the chapter. Extensively updated throughout, this International Adaptation makes use of new central managerial problems and case studies from across the world to discuss the foundational principles of managerial economics, illustrate key concepts, and strengthen students' critical thinking skills. Favoring practical skills development over complicated theoretical discussion, the book includes mini-problems and spreadsheet problems that reinforce students' quantitative understanding without overwhelming them with an excessive amount of mathematics.

Genres: Economics, Textbooks

576 pages, Paperback

First published January 1, 1992

Reviews

[Jess · Rating 3 out of 5]

Pretty good for the 4th book in the series!

📈📈📈📈📈/5

[Charles · Rating 2 out of 5]

Not the easiest to understand - especially with the chapter numbers being all over the place - but filled with good material and good explainers of concepts and practical application. I could have used more foundational information - but maybe that's not the real focus of a textbook like this.

[Olivia · Rating 2 out of 5]

A dense and not particularly engaging text. I struggled to absorb the concepts when reading this, and got a lot more out of my professor’s lectures