What do you think?
Rate this book
No B.S. Business Success In The New Economy: Seven Core Strategies for Rapid-Fire Business Growth
Internationally recognized “millionaire-maker” Dan Kennedy leads business professionals into the post-recession economy and introduces them to the new rules, new restrictions, new obstacles, and new opportunities that lie ahead. Entrepreneurs are mentored on which current business truths and principles are still relevant, but more importantly, Kennedy offers completely new strategies, tactics, and applications to help them succeed in The New Economy. Following Kennedy’s advice, entrepreneurs can go forward into The New Economy more astutely, efficiently, productively, and confidently—earning themselves more money than they ever imagined possible! Kennedy covers: • The key decision required for success by The New Economy • The #1 Demand of New Economy Customers and how to meet it • Four power-positioning strategies for extreme marketplace advantage • Six mandatory entrepreneurial competencies for The New Economy • What The New Economy punishes most viciously and rewards most generously • How to avoid destruction by and instead profit from the “No Boundaries” New Economy • And More In this timely business guide, Kennedy reveals essential strategies, tactics, and business principles that every business owner will need to succeed in the tougher, more demanding New Economy.
274 pages, Paperback
First published January 1, 2009
10 people are currently reading
140 people want to read
About the author
Dan S. Kennedy
148 books374 followersDan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.
As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities.
Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year. Corporate engagements have included American Honda, Floor Coverings International, IBM, Pitney-Bowes, Sun Securities. Today, Dan rarely accepts speaking engagements outside of Glazer-Kennedy Insider's Circle ™ events.
As a direct-response marketing consultant and copywriter, Dan is the 'hidden genius' behind full-page magazine ads you read, TV infomercials you see, online marketing and direct-mail you receive. He is routinely paid upwards from $50,000.00 to, on average, $100,000.00 to $200,000.00 plus royalties to craft direct-response ads, sales letters, direct-mail campaigns and integrated offline/online marketing systems for his private clients.... over 85% of which repeat. His advertisements created for clients have appeared in over 200 magazines from industry trade journals, airline magazines and The Wall Street Journal to USA Today and Readers Digest to Cosmopolitan.
He has created winning campaigns for health, diet and beauty products and companies, B2B and industry products including software, and investments including Canadian land sold to Asian investors — but his #1 specialty, where he does most of his work, is with clients in the information-marketing industry including book, home study course, online course and newsletter publishers; seminar, conference and event promoters; coaching organizations; and associations. Most new client relationships begin with an initial consulting day at his base fee of $16,800.00, conducted in one of his two home cities. There is usually a waiting list, and new client candidates are asked to communicate initially via a one to two page memo describing their business, needs and interests.
As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities.
Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year. Corporate engagements have included American Honda, Floor Coverings International, IBM, Pitney-Bowes, Sun Securities. Today, Dan rarely accepts speaking engagements outside of Glazer-Kennedy Insider's Circle ™ events.
As a direct-response marketing consultant and copywriter, Dan is the 'hidden genius' behind full-page magazine ads you read, TV infomercials you see, online marketing and direct-mail you receive. He is routinely paid upwards from $50,000.00 to, on average, $100,000.00 to $200,000.00 plus royalties to craft direct-response ads, sales letters, direct-mail campaigns and integrated offline/online marketing systems for his private clients.... over 85% of which repeat. His advertisements created for clients have appeared in over 200 magazines from industry trade journals, airline magazines and The Wall Street Journal to USA Today and Readers Digest to Cosmopolitan.
He has created winning campaigns for health, diet and beauty products and companies, B2B and industry products including software, and investments including Canadian land sold to Asian investors — but his #1 specialty, where he does most of his work, is with clients in the information-marketing industry including book, home study course, online course and newsletter publishers; seminar, conference and event promoters; coaching organizations; and associations. Most new client relationships begin with an initial consulting day at his base fee of $16,800.00, conducted in one of his two home cities. There is usually a waiting list, and new client candidates are asked to communicate initially via a one to two page memo describing their business, needs and interests.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 6 of 6 reviews
October 29, 2010
One of Dan Kennedy's better books.
Quotes:
"The purpose is not to employ people, not to do social good, not to pay taxes. A lot of liberals think those are the purposes of business. Nuts to them. The purpose of being an entrepreneur is to get really, really rich, and reward yourself for taking on all the risk and responsibility with exactly that kind of life and lifestyle you want. Facilitating that is the sole aim of this book."
"Most people go through life making decisions by default, choosing only from narrow options dictated by others or by evolving circumstances."
"It's amazing how many people spend their lives in prisons entirely of their own making, the key dangling right there in the lock, no jailer in sight."
"Time spent hanging around fearful people, doubtful people, skeptical people, people not themselves committed to the successful achievement, can impair your ability to succeed. "You mean I have to change my friends?" Probably. And the books you read. And the television programs you watch. And a whole lot more. We cannot help being and becoming a product of the ideas we associate with most, of the books and magazines we read, the tapes we listen to, the TV we watch, and the people we spend time with."
"Most people detest their jobs, yet they continue going to them day after day, month after month, year after year. They spend the lion's share of their lives doing things they find boring and unfulfilling, but lack the guts to do anything about it. They live for weekend escape. They spend five days a week as prison inmates and hope for two they may enjoy."
"The characteristic that tends to distinguish the winners from the losers is the relentless conversion of problems to opportunities, negatives to positives."
"Anyway, here's the incredibly provocative exercise: 1) make a list of as many individual things you do rote, the person you rely on, the business methods you use, etc.; 2) ask the Plan B question regarding every single one of them; 3) repeat same exercise at least once a year."
"You cannot trust your own judgement. Test, test, test. Then test some more."
"This is the soundest approach to everything entrepreneurial. Condition yourself to think tests, not failures or successes. Then make it your priority to test fast and cheap, drop like hot potatoes ideas that test poorly, move on to the next test. Ultimately this is the only way to determine whether you have a good idea or not."
"If you don't think advertising works, consider the millions of people who now think yogurt tastes good."
"In every business I'm involved in, we sell quality, value, service, and unique benefits. We do not sell price."
"One of the most interesting things about price is not its impact on profit and income, but its impact on positioning. Often, under-pricing sends the wrong message."
"A lot of people would rather live mediocre lives under the protection of the "it's not fair" excuse umbrella than to face the world as it really is and do hat is necessary to win."
"Power and influence is not granted - it's taken."
"While most business owners think that the purpose of getting a customer is to make a sale, my clients and I do the reverse; we make a sale to get a customer."
"One is a very bad number, anywhere you find it." [In terms of sources for needed anything. It gives them power over you, whatever they provide.]
"The remaining 96% of people will steal if three factors are present: 1. need, 2. ability to rationalize their actions, and 3. opportunity to get away with it."
"If you can't make money without money, you probably can't make money with money either."
Quotes:
"The purpose is not to employ people, not to do social good, not to pay taxes. A lot of liberals think those are the purposes of business. Nuts to them. The purpose of being an entrepreneur is to get really, really rich, and reward yourself for taking on all the risk and responsibility with exactly that kind of life and lifestyle you want. Facilitating that is the sole aim of this book."
"Most people go through life making decisions by default, choosing only from narrow options dictated by others or by evolving circumstances."
"It's amazing how many people spend their lives in prisons entirely of their own making, the key dangling right there in the lock, no jailer in sight."
"Time spent hanging around fearful people, doubtful people, skeptical people, people not themselves committed to the successful achievement, can impair your ability to succeed. "You mean I have to change my friends?" Probably. And the books you read. And the television programs you watch. And a whole lot more. We cannot help being and becoming a product of the ideas we associate with most, of the books and magazines we read, the tapes we listen to, the TV we watch, and the people we spend time with."
"Most people detest their jobs, yet they continue going to them day after day, month after month, year after year. They spend the lion's share of their lives doing things they find boring and unfulfilling, but lack the guts to do anything about it. They live for weekend escape. They spend five days a week as prison inmates and hope for two they may enjoy."
"The characteristic that tends to distinguish the winners from the losers is the relentless conversion of problems to opportunities, negatives to positives."
"Anyway, here's the incredibly provocative exercise: 1) make a list of as many individual things you do rote, the person you rely on, the business methods you use, etc.; 2) ask the Plan B question regarding every single one of them; 3) repeat same exercise at least once a year."
"You cannot trust your own judgement. Test, test, test. Then test some more."
"This is the soundest approach to everything entrepreneurial. Condition yourself to think tests, not failures or successes. Then make it your priority to test fast and cheap, drop like hot potatoes ideas that test poorly, move on to the next test. Ultimately this is the only way to determine whether you have a good idea or not."
"If you don't think advertising works, consider the millions of people who now think yogurt tastes good."
"In every business I'm involved in, we sell quality, value, service, and unique benefits. We do not sell price."
"One of the most interesting things about price is not its impact on profit and income, but its impact on positioning. Often, under-pricing sends the wrong message."
"A lot of people would rather live mediocre lives under the protection of the "it's not fair" excuse umbrella than to face the world as it really is and do hat is necessary to win."
"Power and influence is not granted - it's taken."
"While most business owners think that the purpose of getting a customer is to make a sale, my clients and I do the reverse; we make a sale to get a customer."
"One is a very bad number, anywhere you find it." [In terms of sources for needed anything. It gives them power over you, whatever they provide.]
"The remaining 96% of people will steal if three factors are present: 1. need, 2. ability to rationalize their actions, and 3. opportunity to get away with it."
"If you can't make money without money, you probably can't make money with money either."
This entire review has been hidden because of spoilers.
Read
February 5, 2017"In reality, the constantly working entrepreneur may be saner and happier than the critics" (14).
"To succeed as an entrepreneur, you must set aside your neediness for acceptance from others. Immunity to criticism is a 'secret' shared by all the highly successful entrepreneurs that I know. To succeed as an entrepreneur, you have to set aside your 'Book of Excuses' once and for all. Making money as an entrepreneur and making excuses are mutually exclusive, wholly incompatible" (22).
"Ultimate power comes from accepting total responsibility" (23).
"Entrepreneurial life is the solving of the never-ending stream of problems" (51).
"Time is the most valuable asset any entrepreneur possesses" (198).
"To succeed as an entrepreneur, you must set aside your neediness for acceptance from others. Immunity to criticism is a 'secret' shared by all the highly successful entrepreneurs that I know. To succeed as an entrepreneur, you have to set aside your 'Book of Excuses' once and for all. Making money as an entrepreneur and making excuses are mutually exclusive, wholly incompatible" (22).
"Ultimate power comes from accepting total responsibility" (23).
"Entrepreneurial life is the solving of the never-ending stream of problems" (51).
"Time is the most valuable asset any entrepreneur possesses" (198).
December 10, 2025
Every time I read the majority if not all of Dan Kennedy’s works — I feel genuinely more intellectual and knowledgeable — and this book too was no exception
It’s amazing how much wisdom is crammed into something like this book yet — amazingly you will get nowhere as close to it in terms of business building advice from a college degree or some expensive course / seminar which is infinity costly versus this bargain cost of book
My advice read it, and read it again to keep you in the right path in all your business, and dare I say even life endeavours. Highly recommended
To Our Continued Success!
Seemy
Waseem.tv/Blog
👆🏼 P.S -
If you found this review helpful - I’d like to invite you to discover more on our blog. Where the community share some of our most important insights to level up each others knowledge 💡- from experience in studying books like this, training programs, podcasts and much more - visit the blog link above to find out more.
P.P.S 😅 - You probably noticed from my profile that I’ve reviewed a LOT of books over the years now - if you love seeking knowledge like me I’d love to connect with you further as a like minded person (send me a friend invite! 😀) - Also if you are curious - here is my preferred and recommended resource for seeking timeless wisdom - Check it out via the website invite link below 👇🏼 (You’ll be able to claim some awesome books for free 📚)
https://Waseem.tv/GoodReadsBookInvite
It’s amazing how much wisdom is crammed into something like this book yet — amazingly you will get nowhere as close to it in terms of business building advice from a college degree or some expensive course / seminar which is infinity costly versus this bargain cost of book
My advice read it, and read it again to keep you in the right path in all your business, and dare I say even life endeavours. Highly recommended
To Our Continued Success!
Seemy
Waseem.tv/Blog
👆🏼 P.S -
If you found this review helpful - I’d like to invite you to discover more on our blog. Where the community share some of our most important insights to level up each others knowledge 💡- from experience in studying books like this, training programs, podcasts and much more - visit the blog link above to find out more.
P.P.S 😅 - You probably noticed from my profile that I’ve reviewed a LOT of books over the years now - if you love seeking knowledge like me I’d love to connect with you further as a like minded person (send me a friend invite! 😀) - Also if you are curious - here is my preferred and recommended resource for seeking timeless wisdom - Check it out via the website invite link below 👇🏼 (You’ll be able to claim some awesome books for free 📚)
https://Waseem.tv/GoodReadsBookInvite
January 1, 2018
This is yet another hit by Dan S. Kennedy. It is full of fantastic practical and pragmatic tips while weaving in his personal philosophy and even humor. I couldn’t put this book down and I love how Dan doesn’t just pontificate, he practices what he preaches.
July 19, 2024
Well done
This is one of my favorite of the No BS books . It was written right after the 2008 market down turn. It is amazing at how accurately Dan predicted the change in customer behavior since that time.
This is one of my favorite of the No BS books . It was written right after the 2008 market down turn. It is amazing at how accurately Dan predicted the change in customer behavior since that time.
November 16, 2019
Absolutely Valuable Read!
Dan Kennedy never seems to FAIL to NOT get his content- Message to Market to Match. Perfectly.
A Must Read!
Dan Kennedy never seems to FAIL to NOT get his content- Message to Market to Match. Perfectly.
A Must Read!
Displaying 1 - 6 of 6 reviews