This book contains practical processes, practices and lessons learned to help organizations put social media to work helping their employees collaborate, communicate and innovate. This book contains valuable insights into embedding social into everyday functions and managing that change. Great examples throughout about how different industries are leveraging the power of social to transform their businesses. The last sentence in the book sums it all up. "We are convinced that through social media, individuals in organizations—whether in large corporations, small entrepreneurial endeavors, or community networks—can contribute significantly, achieving more together than separately. None of us is as strong as all of us."