The Myth of Easy: Misjudging Complexity in Work and Life

by Taz Lake

Over the last couple of decades, complexity across work, life and technology has increased. While the emergence of new technologies has simplified life in many ways, it has brought work and life closer together as never before. This leads to surprising outcomes in the way we perceive complex scenarios which impacts our judgments and risk-taking. Now technologist, project manager, and entrepreneur Taz Lake draws on over 20+ years of experience to explore this concept through stories, examples and industry research. Through his thoughtful - and sometimes irreverent - approach he reveals insights into why we may be impacted by this gap in vision and how we may be able to use it to our advantage.

74 pages, Paperback

Published May 7, 2018

About the author

Taz Lake is a veteran multi-platform creator and technologist who has served multiple Fortune 500 companies. His publishing credits include multiple fiction and non-fiction books, as well as articles in the Huffington Post and Advertising Week. His diverse background has seen him serve as a university instructor, company founder, screenwriter, and board member. He lives in Atlanta with his wife and daughter.

Reviews

[Jamal Lewis · Rating 5 out of 5]

Short and to the point. Nothing in this life is given to you, and it's not going to be easy. We must work hard and effectively, setting goals that get us to the next level.

[Andrew. J · Rating 4 out of 5]

I knew very little about the business side of fragrance before picking up this memoir, and that ended up being one of the biggest surprises for me. Annette Green's career gives the reader a behind-the-scenes look at how much work goes into turning an entire industry into something recognizable and commercially successful.

There are plenty of fascinating stories about the fragrance world, but I was more interested in Green's approach to business. She comes across as someone who wasn't afraid to experiment, challenge old ideas, or recognize opportunities before others did. Her experience also says a lot about what it took for a woman to establish herself as a major figure in the professional world.

The book doesn't feel like a dry business case study, though. Green brings personality and humor to her experiences, which makes the history much easier to follow. I came away appreciating not just the fragrance industry itself, but the persistence and imagination required to influence it for decades.

An enjoyable memoir with something to offer beyond the world of perfume. If you're interested in business history, leadership, entrepreneurship, or the evolution of the beauty industry, there's plenty here to take away.