On The Art Of Writing Copy: The Best Of Print, Broadcast, Internet, Direct Mail

by Herschell Gordon Lewis

This guide to copy-writing presents and explains simple, time-tested rules that cover two main general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example. This text also provides a "short course" in grammar and usage, and illustrations of actual advertisements to aid the reader.

Genres: Writing, Business

432 pages, Hardcover

First published January 1, 1988

Reviews

[Joe]

Bit dated but still worthwhile tips.

[Angie]

Didn't get very far in this book - maybe page 25 - before returning it to the library. Just didn't keep my interest, and I found the author's tone kind of condescending, rather than instructional/educational.

[Tyler]

Yawn...eyes drooping...looks at clock...repeat...sleep. The end. 1/10

[Soy Barroar]

Miles de recomendaciones para escribir en diferentes medios publicitarios, muy buen libro de referencia.