Business Project Management and Marketing: Mastering Business Markets

by Michael Kleinaltenkamp (Editor), Wulff Plinke (Editor), Ingmar Geiger (Editor)

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.

406 pages, Paperback

First published December 8, 2015