Essence Information Systems (2nd Edition)

by Chris Edwards, John Ward

Deals with information systems from a management perspective. It focuses on the way in which business strategy is served by information systems, and explains the tools and techniques that will ensure that information systems strategies are in line wtih strategic business needs. a key feature of the book is a portfolio model which classifies information systems applications according to their strategic contribution. Using this classification it is possible to optimise the approach to information systems projects at the level of risk analysis, priorisation of investments, the use of packages, project planning and user involvement. the book includes new material on business process redesign, process and information analysis, requirements analysis, outsourcing and trends.

224 pages, Paperback

First published December 12, 1993

About the author

Chris made his advertising debut in 1993 as a copywriter at Arnold Worldwide, a high profile ad agency in Boston. There he used what he learned working in advertising along with his ever-present sense of humor to rebrand himself and orchestrate what was quite possibly the most widely accepted and embraced gender transition of its kind–at a time when the word “transgender” didn’t exist.

He eventually became more known for his creative talent than his transition. He was the first to use YouTube content in a TV spot with two guys rapping about McNuggets and is responsible for the earworm, Gimme back that Filet-O-Fish, gimme that fiiiiish. He was also part of the creative team on Truth, which was recently ranked one of the Top 15 Ad Campaigns of the 21st Century.

After building an award-winning career spanning nearly twenty years, Chris left his Arnold post as EVP, Group Creative Director to write his memoir, BALLS. Since then he’s become a sought-after speaker, inspiring audiences with his courageous story and compelling message that we actually have the power to control how others define us.