Understanding Emerging Markets

by Peter Enderwick

Emerging markets (Ems) are the focus of increasing interest in the field of international business, as they provide significant challenges and great opportunities. Focusing on the dynamics of emerging markets, this informative book provides an academically rigorous yet business-oriented analysis of the key issues in this area and incorporates chapters Providing an in-depth analysis of two of the most important Ems, China and India, this user-friendly text incorporates extensive case studies, boxed summaries, discussion questions and an extensive bibliography.

264 pages, Hardcover

First published January 1, 2007