Digital Marketing: Strategies for Online Success

by Godfrey Parkin

The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. Digital Strategies for Online Success clarifies the complex subject of ecommerce, presenting a simple 8-step strategy for success in internet marketing. This book is essential for anyone seeking success in a business environment altered by the digital revolution. Godfrey Parkin presents fascinating facts about both the history and potential of the internet, as well as providing clear and practical advice on how to make the most of it. Key strategies are outlined on every aspect of ecommerce including a step-by-step guide to developing a low-risk business strategy; the principles of designing a website that works as a successful business tool; guidelines on maximising effectiveness of search engines, email marketing and online advertising, as well as advice on using web 2.0 and social media in order to expand brand awareness and increase sales. This book is indispensable to anyone who wishes his or her company to remain relevant in today's digital environment.

272 pages, Paperback

First published January 1, 2009

Reviews

[Saumil Mehta · Rating 4 out of 5]

The Book is very well organized. The info is good start-up for people who are new in Digital Marketing.

Advise for those who are reading it..
> This book will give you just a platform and list of things you can do for your digital marketing. You have to pick marketing media from it and study separately for your company. The info given in the book is too generic.

[David Roberts · Rating 4 out of 5]

The book I read to research this post was Digital Marketing by Godfrey Parkin which is very good and which I bought from kindle. This book doesn't add a huge amount of information to what I already know about this subject although I read quite a lot about it and am quite knowledgeable. The most interesting parts are where it describes some less well known social networks like Trulia & Writely which I might check out. There is also some mobile based ones like Grrl & Loopt. It also rather interestingly contrasts some of the not good websites including some of the big players like Selfridges with other sites that are more successful online like Gap. One thing Selfridges do wrong is there is no clear privacy policy. A lot of people nowadays are reluctant to do business with a site that is compiling a mailing list to sell to 3rd parties and expect the site to make that quite clear. One thing Gap do is let people buy certain items from competitors that go with the clothing they offer saving them having to visit several sites. Also they display what you have bought on the same page you browse items so you don't have to keep going from one page to another. The most successful online businesses are the ones that have both an online presence and a bricks and mortar store for convenience but many businesses are going entirely online. I did quite enjoy reading this book which is a reasonable length as well. Believe me I am anything but impressed when a so called book is only a few pages. Finally there is also quite an extensive glossary of terms in the back of the book.

[Allura Maison · Rating 4 out of 5]

Really enjoyed immersing myself in this book. Well written, articulates key information in an accessible format for potential non business minded readers that seek to further digest digital marketing into their trained way of thinking for current & forecasted positioning. For me, it's one book I'll refer back to again!