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How to Start, Run, and Stay in Business: The Nuts-and-Bolts Guide to Turning Your Business Dream Into a Reality

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A new 25th anniversary update of the entrepreneur's bible

For twenty-five years, entrepreneurs have relied on this friendly, comprehensive guide to the basics of successfully operating a small business. Now, this new Fourth Edition of How to Start, Run & Stay in Business completely updates the bestselling classic for today's entrepreneur. It features all the reliable, straightforward advice readers expect and also includes entirely new information on online business and marketing as well as new Internet resources.

Material on legal and financial issues, international business, customer service, and state and federal tax regulations has been fully revised. Plus, new charts, illustrations, questionnaires, and checklists make the book more practical and useful than ever. Inside, you'll find world-class guidance on every vital aspect of small business success,
* Preparing a business plan
* Finding the right location
* Deciding on an ownership structure
* Record keeping and taxes
* Financing and capital
* Inventory and distribution
* Hiring and staffing
* Managing and motivating people
* Marketing and promotions
* Risk management
* And much more


In addition, a wealth of helpful resources covers all your outside needs, from attorneys and accountants to trade associations and Web site designers. Whether your business is brick-and-mortar, mom-and-pop, home-based, or online, How to Start, Run & Stay in Business, Fourth Edition provides all the information you need to make your entrepreneurial dream a reality.

288 pages, Paperback

First published January 1, 1981

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About the author

Gregory F. Kishel

17 books2 followers

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5 stars
21 (28%)
4 stars
14 (19%)
3 stars
26 (35%)
2 stars
9 (12%)
1 star
3 (4%)
Displaying 1 - 11 of 11 reviews
Profile Image for Khalid Almoghrabi.
266 reviews304 followers
October 12, 2016
كتاب جيد وشامل من حيث المحتوى وهو مكتوب لمن يريد ان يؤسس شركته في أمريكا بالذات لكن فيه من الفوائد والشمولية ما يجعله مفيدا لأي مكان
Profile Image for David McClendon, Sr.
Author 1 book23 followers
August 12, 2017
We have read many books on how to start a business. We have to say that How to Start, Run, and Stay in Business Third Edition by Gregory F. Kishel and Patricia Gunter Kishel is one of the better ones.

This book was first published in 1981 and the third edition appears to have been published in 1998. Although it was written a while back, much of the advice in it is still pertinent today.

How to Start, Run, and Stay in Business is well-written and authoritative. The information is classic and much of the information will stand the test of time.


This book has been a part of our personal library for many years. We have no idea how we obtained this book.

We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255.
Profile Image for Safa Alfailikawe.
60 reviews2 followers
June 15, 2022
كتاب قيم جدا ما راح تنهي الكتاب بدون لا تطلع بفايدة تجارية أو فكرة
Profile Image for Ala'a Alhazani.
42 reviews2 followers
February 21, 2018
يتضمن أفكار ونصائح جيدة ولكن ليست بالخطوات والنصائح التقويميه والتي يمكن أن يتبعها القاريء خطوةً بخطوه لإنشاء مشروعه، وكون الكتاب مترجم من الإنجليزيه فهو يحمل معلومات ونصائح حسب الظروف الأمريكيه ، برأيي لو هناك كتاب آخر عربي المصدر يحمل نفس العنوان سأرشحه على هذا الكتاب.
Profile Image for Arroma Assada.
31 reviews5 followers
April 22, 2019
كتاب مفيد جدا و مفصل عن كيفية انشاء مشروع
أنصح بقراءته لكل من يفكر بانشاء مشروع
1 review
May 13, 2019
ممتاز
This entire review has been hidden because of spoilers.
1 review1 follower
April 15, 2020
كتاب غاية في الروعه مفيد جداً لأصحاب المشاريع
This entire review has been hidden because of spoilers.
106 reviews3 followers
March 24, 2021
معضم المعلومات و الأفكار و النصائح موجهة للأمريكيين ولن يستفيد منها القارئ العربي إلا القليل جدا.
Profile Image for Abdullah.
3 reviews3 followers
May 14, 2013
Not bad, though the book does focus on US based entrepreneurship. Overall a good read and I would recommend it to anyone wanting to start a new business.
Profile Image for أحمد أكرم.
9 reviews1 follower
March 25, 2019
الكتاب لا بأس به للإطلاع والفائدة العامة للمهتمين في المشاريع، لكن أغلب معلومات الكتاب قديمة وجزء كبير منها مناسب لبيئة الولايات المتحدة
Displaying 1 - 11 of 11 reviews