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Growth Hacking Fundamentals: Real-world uses of growth hacking to quickly expand your customer base

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Learn the concepts, methods, and successful real-world uses of growth hacking to quickly expand your customer base. Learn what elements have to be in place for growth hacking to be successful, including site analytics, a great landing page, an understanding of the funnel, and a solid testing plan. Author then explains typical growth-hacking opportunities as well as strategies for generating an audience via SEO, influencers, content marketing, social-media engagements, advertising, current events, and more. The course concludes with growth-hacking case studies, highlighting the growth-hacking techniques that helped propel such companies as Airbnb, Uber, and Tinder to explosive growth.

64 pages, Paperback

Published December 15, 2016

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About the author

Mark Nelson

221 books13 followers
Librarian Note: There is more than one author in the Goodreads database with this name.

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