The Art Of Promotion: Creating Distinction Through Innovative Production Techniques

by Lisa L. Cyr

What designer does not want his or her style to remain distinctive? Originality and knowledge of unique production techniques are the two ways to stay on top. The Art of Promotion is a one-of-a-kind resource. It gives step-by-step instructions so designers of any skill level can easily promote themselves in exciting and innovative ways. The techniques discussed in this book are vital to an understanding of the production elements available to designers. The Art of Promotion explains die-cuts, folds, and a range of print techniques and materials, providing designers with the information and inspiration they need to make their clients-and themselves-stand out and rise to the top of the competition.

158 pages, Paperback

First published November 1, 2003

About the author

Lisa L. Cyr is an accomplished multidisciplinary artist and author with a content-driven approach. Her highly imaginative, fantasy-inspired works use layers of metaphor and allegory to stimulate curiosity, provoke thought and encourage further inspection. A poetic, rhythmic synthesis of drawing, painting, collage and assemblage, Cyr's visually tactile, mixed-media work is composed to collectively create a new reality with a more expressive, symbolic arrangement. The artist's expansive visual vernacular and innovative use of alternative materials and approaches transcends mere technique, creating a dynamic pictorial idiom that is not only multidimensional but also multi-sensual.

A graduate from The Massachusetts College of Art (BFA) and Syracuse University (MA), Cyr's artistic oeuvre has been exhibited both nationally and internationally in museums, galleries, universities and at industry organizations, including traveling shows with the Society of Illustrators of New York and Los Angeles. Her work has been featured in numerous magazines, books and online, including numerous features in Spectrum: The Best in Contemporary Fantastic Art. In addition, Cyr's art is included in the permanent collection of the Museum of American Illustration as well as in private collections.

Cyr writes for many of the creative industry's leading art publications and has authored seven books on art and design, including the cutting-edge, mixed media best sellers entitled Experimental Painting and Art Revolution (North Light Books). In addition, Cyr speaks actively about successful promotional strategies, marketing opportunities and entrepreneurial endeavors for the creative industry and gives workshops on creating imaginative, figurative art using innovative, mixed media techniques at professional organizations, universities and trade conferences. Her insightful, thought-provoking and highly visual lectures and workshops inform, inspire and motivate. She also teaches in several of the top MFA graduate programs in the country. An artist member of the Society of Illustrators in New York City and the International Society of Experimental Artists, Cyr works in partnership with her husband Christopher Short, painter, 3D illustrator and animator.

Reviews

[Mike Bell · Rating 2 out of 5]

Dated work from a time of cds and calendars