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Presidential Rhetoric and Political Communication

Mobilizing the Home Front: War Bonds And Domestic Propaganda

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Kimble examines the U.S. Treasury’s eight war bond drives that raised over $185 billion—the largest single domestic propaganda campaign known to that time. The campaign enlisted such figures as Judy Garland, Norman Rockwell, Irving Berlin, and Donald Duck to cultivate national morale and convince Americans to buy war bonds.

236 pages, Hardcover

First published April 4, 2006

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James J. Kimble

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Profile Image for Matt.
48 reviews2 followers
November 26, 2013
Kimble's study on war bonds is unrivaled. His thesis that the war bond program mobilized the home front in a militaristic pattern is really well supported, as is his argument that the bond program went in 3 phases: conflating soldiers and civilians, making that relationship favor soldiers in effort to the guilt of civilians, and demobilization. Well worth reading for anyone interested in the American home front.
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