Entrepreneurship - Process Perspective (2nd, 08) by Baron, Robert A - Shane, Scott A [Hardcover (2007)]

by A. Rebecca Baron, Robert A.; Shane, Scott A.; Reuber

From generating ideas and recognizing opportunities and assembling resources to launching the new venture; building success; and harvesting the rewards, Entrepreneurship: A Process Perspective will help Canadian students master the entrepreneurial process. At each stage, the authors include examples and analyze these processes along three dimensions, examining individual, group, and societal contexts.

Genres: Business

Hardcover

First published January 22, 2007