The Want Makers: Inside the World of Advertising

by Eric Clark

Research into advertising firms in London, New York, and Tokyo reveals the strengths and weaknesses of the industry and shows how deeply advertising affects our lives from products we buy to people for whom we vote

Genres: Business

416 pages, Paperback

First published April 28, 1989

Reviews

[Rob Merryman]

This is an interesting look at the power of advertising. It is thought provoking and I think it is a worthwhile read as long as the reader keeps in mind the original publication date of 1988. I would love to read a similar examination of the current environment for advertising in light of the digital media and the collapse of most broad market print advertising.

[Nicole Neal]

Rather outdated now but an interesting history of where we’ve gotten to today in the world of highly targeted advertising on social media platforms. The whole Cambridge Analytica thing is nothing new and was something being geared up for decades ago.

[Elena]

very interesting but kind of outdated for today's advertising