Sales and Marketing

by Affinity Communications

To understand business you've got to understand sales - because the best product in the world is only as good as how well its's sold.
Here are real answers to help you pinpoint your market and goals ... get a handle on proven sales tactics and strategies ... and knock the socks off your competitors. All delivered with a rare blend of visual sophistication and informational know-how that other books sorely lack.
Created for people with no time to waste, Sales and Marketing is your step-by-step guide to gaining a crucial edge in the marketplace. You'll learn all about market research, product launches, image creation, distribution channels, working with a sales force, and much more. From budget to image, the complexities of "moving your product" will become crystal clear.
First Books for Business are vividly colorful guides of 50 quick-read chapters that take the mystery out of essential business topics. A wealth of features like worksheets, checklists, and frequently asked questions also help you walk the walk and talk the talk.

119 pages, Paperback

First published August 8, 1996