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Customer and Market-Driven Quality Management

Provides practical guidelines and techniques that illustrate how to successfully create and manage customer-driven organizations. This unique look at TQM covers a wide range of quality topics and tools and includes case studies and over 150 working exercises to help readers understand and implement the book's quality-building principles. Edosomwan helps companies adopt the characteristics of market leaders to increase profits, prevent errors and effectively manage costs incurred from quality improvement processes, and more.

250 pages, Hardcover

First published September 1, 1993

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