User-Directed Competitive Intelligence: Closing the Gap Between Supply and Demand

by Walter D. Barndt

This is the first book to address the real issues and problems confronting the competitive intelligence industry today. It pinpoints the reason why competitive intelligence is on hold in corporate America and offers practical advice and solutions to position competitive intelligence systems as the systems of choice for intelligence users. The key is to stimulate demand and the author tells us why and how. A must read for intelligence providers, for managers and intelligence users, and for management program faculty and students in our colleges and universities.

The author identifies missing links in the system--purpose, domain, terminology, and research. He identifies value-added opportunities for strengthening competitive intelligence programs by focusing on user needs and benefits. How to define and measure the benefits of a Competitive Intelligence program, as the primary source of competitive advantage, the key question plaguing intelligence providers, is addressed and answered.

208 pages, Hardcover

First published September 30, 1994

Reviews

[Andrew Beurschgens · Rating 5 out of 5]

Found an enlightening text in this field that explores and puts next steps in place to build relationships with senior leadership from practitioners who typically comes from the reservist / asker perspective….awesome context and food for thought on a research paper I am drafting for/with the Council of Competitive Intelligence Fellows, 20 years on from when Walter Barndt Jnr authored this book! Demand first centric view for once!