Advertising and Popular Culture

by Jib Fowles

Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. The author also provides a criti

296 pages, Paperback

First published January 23, 1996

Reviews

[mills · Rating 4 out of 5]

i read this for uni so can’t say that it’s the most compelling book ever, but incredibly interesting and i love the references