Breakout Brands: Why Some Brands Take Off…and Others Don’t

by Jared Schrieber

The Obstacles. If you're trying to grow a brand, you know firsthand that it can be a complex challenge. Short-term goals are routinely prioritized over long-term, systemic growth. Despite your best efforts to grow revenue and win market share, gains are fleeting, and real progress often plateaus. What can you do to ignite sustainable growth?

The Research. What do winning brands do differently? Inspired by the number one bestseller Good to Great, market intelligence expert Jared Schrieber has gone a step further to explore the factors that distinguish breakout brands from those that lag behind. He studied twenty-five thousand brands over five years by tracking the day-to-day purchasing decisions of more than one million consumers, analyzing the advertising that influenced them, and creating a practical guide for growing brands, no matter their industry or size.

The Answers. In Breakout Brands, Jared reveals the steps successful brands take to accelerate brand momentum year after year. This new framework for brand building presents real case studies and concrete steps to get you results. Like Good to Great, Breakout Brands is the must-have guide for brands that want to dominate the market by aligning proven short-term tactics with successful long-term strategies.

Genres: Business

376 pages, Kindle Edition

Published December 13, 2022

Reviews

[Jordan Brown · Rating 4 out of 5]

We “hire” a product to do a job for us. If we’re happy with it, we’ll hire it again and again. But if it fails, we’ll “fire” it and find an alternative. Winning brands retain heavy category buyers and understand/leverage their consumer’s usage context to consistently deliver excellence. Breakout Brands is a fantastic resource to return to regularly. I particularly enjoyed the chapters on usage occasions and brand growth flywheel.

[Bradley Pope · Rating 5 out of 5]

At one time the world was flat… until it was proven otherwise. In much the same way, Breakthrough Brands uses novel data to debunk age-old brand growth lore. It uses engaging stories from dozens of brands that won and lost and the tactics they employed. Along the way, there are clear, data based summaries on how to join the winners. I’d highly recommend it to anyone that wants to see how the individual pieces fit into a winning brand growth puzzle.

[Bobby Macauley · Rating 5 out of 5]

This is the best food cpg marketing book I’ve ever had the pleasure of reading. Worth every penny (it does cost a lot of pennies).

If you’re scaling a food and bev business through omnichannel the data in here should be required reading.