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Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals
Philip Kotler hailed the original edition of Emotionomics “as a revelation.” Other business thought leaders like Seth Godin, Paco Underhill, Jeffrey Gitomer, Faith Popcorn, Scott Bedbury, Richard Boyatzis, B. Joseph Pine II, Marti Barletta, and Daniel Pink also offered their endorsements. Now some 15 years later, Dan Hill is back with a fully-revised and updated edition of his instant classic. Hear from the guy who followed the lead of Daniel Goleman by bringing the value of practicing emotional intelligence (EQ) clearly into focus across a wide range of business applications, from branding to innovation, advertising, sales, leadership, and management, plus both the customer (CX) and employee experience (EX).
Pity the poor CEO who erroneously claimed: “I don’t do feelings.
I leave them to Barry Manilow.” In truth, there are only two main currencies, dollars and emotions, and nobody is immune from the scientifically-validated reality that feelings play a central role in people’s largely intuitive behavior. It’s no wonder that empathy and ethics are front-and-center as a new era of consumers and workers consider which companies they want to do business with today.
Pity the poor CEO who erroneously claimed: “I don’t do feelings.
I leave them to Barry Manilow.” In truth, there are only two main currencies, dollars and emotions, and nobody is immune from the scientifically-validated reality that feelings play a central role in people’s largely intuitive behavior. It’s no wonder that empathy and ethics are front-and-center as a new era of consumers and workers consider which companies they want to do business with today.
32 pages, Paperback
Published June 29, 2022
1 person want to read
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Displaying 1 of 1 review
December 13, 2022
Dan Hill understands how the world has shifted with the advent of the internet, mobile and social media. How, the fact we are all empowered with a mobile phone as buyers, job hunters and investors we can go on-line and check businesses out and we can make decisions all without other people or companies knowing we are doing it.
In this book, we walk through what has changed, how that impacts brands, why that has meant a decline in the old ways of work such as advertising, email marketing, cold calling etc. Plus, how we can go about wining strategies by understanding customer experience, understanding how work and culture has changed and the impact of social media.
The chapter has a little quiz to test your understanding.
The book also has a QR code which gives you access to 9 hours of audio files to listen to.
In this book, we walk through what has changed, how that impacts brands, why that has meant a decline in the old ways of work such as advertising, email marketing, cold calling etc. Plus, how we can go about wining strategies by understanding customer experience, understanding how work and culture has changed and the impact of social media.
The chapter has a little quiz to test your understanding.
The book also has a QR code which gives you access to 9 hours of audio files to listen to.
Displaying 1 of 1 review