This is a companion to The Creative Writing Handbook - now in its second edition. It is very much aimed at the individual writer, based on the idea that real writing comes from within and that writing is a craft, skill with determination, art with attitude. The book is filled with useful ideas and inspiring techniques for exploring and exploiting resources available, both within and without. It focuses on three major areas - the writer's roots (family, class and gender), the writer's resources (memory and language) and the writer's art (form and technique). Chapters focus on many topics, including how memory shapes a writer's material, the pro-creative force of words and the ambiguities of art and artfulness. Many examples of established writers' works are cited to give the fledgling writer much practical help.
I think this could be good for people who have got out of the habit of writing, but there is a danger that it will only teach you to write the sort of thing that has already been written. I gave up after the second chapter, as I felt it was a waste of time for me.