The New Big Book of Color

by David E. Carter

The Big Book of Color is a hard book to top––one of the all time best selling titles in its field––but this companion edition does just that! The New Big Book of Color features a huge new crop of recent designs, creating a deluxe, full–color volume packed with numerous superior designs. This reliable, one–stop resource shows the best work of top graphics designers from more than five hundred firms across the United States. A treasure trove of inspiring ideas and ongoing reference for anyone concerned with logo design for corporations, retail establishments, restaurants, entertainment venues, and organizations of all kinds, this book also definitely belongs near the drawing board of any student who is seriously preparing for a graphics design career. The New Big Book of Color examines projects in even greater detail than The Big Book of Color with commentary from David E. Carter oh why each piece works well, as well as color formulas for print and web. Some projects also include commentary from the designers on what their ideas when creating the piece. The sections are based on descriptions of the color combinations used on a given piece. Complimentary Contrasting Feminine Masculine Childlike Lively Peaceful Hip Cool Warm Natural Retro Fun Classic Monochromatic

384 pages, Hardcover

First published November 1, 2006

About the author

David Edward Carter was an American businessman and writer on graphic design, logo design, and corporate branding. He wrote many books on trademark and logo design and won a number of regional Emmys for his local television productions. After moving to Sanibel Island, Carter had teamed with Pfeifer Realty Group owner Eric Pfeifer to make several historical documentaries about Sanibel Island, including Sanibel Before the Causeway and Postcards and Pictures from Sanibel.