Fashion

by Olivier Gerval, Sasha Wardell (Translator)

This title covers the creation of fashion from the original design, through choices of materials and colours, the manufacturing process, catwalks, publicity and the needed marketing strategy. It follows the process through the fashion 'house' of a young designer showing all the steps that need to be taken.

216 pages, Paperback

First published November 3, 2008

Reviews

[Lauren G · Rating 2 out of 5]

This book seems a little disorganized. The idea is to show how you create a collection from concept to catwalk, but randomly in the middle, it verges off into another direction to tell you about portfolios. It takes several pages to go over concepts that only needed 1 page. It also uses strange terminology for several things such as warp and weft products for wovens without ever explaining what warp and weft mean. Pin stitchings for pintucks. Crew neck on a drawing of a funnel neck. Boat neck on the drawing of an off-the-shoulder top. The book also referred to Rei Kawakubo as a man. All and all the book needs a lot of editing and a stronger focus. Might be useful to someone thinking about going to fashion school who wants to know more about the design aspect of the industry and needs good portfolio ideas.

[Clearani Luh · Rating 3 out of 5]

nice to a newbie