World Famous: How to Give Your Business a Kick-Ass Brand Identity

by David Tyreman

There are masses of people just waiting to do business with you...once they are so inspired. Business is not just a transaction; it's an experience. People do more business with people and companies that engage them in the purchasing experience. When you attach meaning to the act of doing business with you, you stand out from the crowd. "World Famous" reveals what enormous possibilities await you once you put your energy into inspiring rather than selling, being authentic rather than trying to fit in, and working to engage the marketplace rather than focusing solely on your competitors. Tyreman guides the reader through a step-by-step process for becoming differentiated authentically by building a unique, kick-ass brand-identity. This book is filled with real-life stories and anecdotes. This inspiring book arms you with ways to command true loyalty just by being yourself...and attracting more attention to your business than ever before.

223 pages, Paperback

First published May 1, 2009

Reviews

[Lisa Murray · Rating 5 out of 5]

Thorough, thought-provoking and transformational. The exercises were fun and insightful. Great book for those moments when you are doing a pivot and wondering exactly what you'd like to create with your business!

[Andrea Samadi · Rating 5 out of 5]

David Tyreman's World Famous "How to Give Your Business a Kick-Ass Brand Identity" book caught my eye as I am launching a new business, and I knew I had to own this book! I know MY brand has the potential to be a household name, so that people hear about my products and services, and know exactly what they will receive from me, in a "kick ass" sort of way. I want my brand to show people HOW they will feel; differentiating me from all my competitors and that meant that I really needed to understand my demographic; their aspirations, frustrations and concerns. Then, I needed to stand out as the ONLY choice solving these frustrations and concerns. David's World Famous Branding Book gave me so many different solid examples of how he took so many well known brands like Polo, Disney and hundreds of other well known companies to the top of their game. If YOU want some ideas of how to engage your market, differentiate yourself from your competition, and add value so that you engage your market UNIQUELY, you must BUY THIS BOOK NOW!

[Mandie Brice · Rating 5 out of 5]

ANYONE who wants to create a personal brand or who is starting a small business or part of a small business NEEDS to read this book!

In fact, I think I need to read it again.

2013 is a time where the competition is fierce, since most items are available at the click of the mouse. This book explains how to set yourself apart from everyone else in your industry to make yourself... Well, World Famous!

While you may have never heard of the author (which could make his work seem less credible), he definitely has earned his credibility in the work he's done making other brands recognized worldwide!

Additionally, he instructs in a down-to-earth tone, and with hilarious true stories from his experiences.

Don't just read it - do it!

[Bernhard Fraling · Rating 5 out of 5]

World famous is the best tool to find the three words which describe yourself or your business...Mine are : Personal.Informative.Mobile. David has got a similar story like me: Moving from Europe to the USA and starting a new life. I wrote about him on my blog: http://www.bernhardfraling.com/2013/1...

[Jennifer · Rating 5 out of 5]

I started my business in 2001 and honestly never thought about branding until reading this book. David's exercises are so helpful - I highly recommending taking the time to do each of them. David's stories and humor however are what I loved most about the book.

[Patrik Svensson · Rating 2 out of 5]

The main idea of the book is that you should make your company unique instead of competing with other companies on their terms.