Trade Show Survival Guide : A Tongue-In-Cheek Sales Handbook : Training Made Fun

by Matt Hill, Steve Curl (Illustrator), Lynn Grandi (Editor)

This fun-to-read, Tongue-In-Cheek handbook of trade show selling skills, written by Matthew Hill, President of The Hill Group, covers the following topics (and many more): *Besides Free Food, Why Go to Pre-Show Meetings?
*SMART Objectives, DUMB Ideas
*Personal Stretch Being Pleasant
*Non-Violent Ways of Getting Attention
*Offending International Visitors
*Qualified or Time-Waster? - You're the Judge and Jury
*Disposing of Human Debris
*Your Demos Probably Suck
*Get Good at Visitor Manipulation
*Establish Your Own Escort Service
*A New Be Productive
*How to be a Trade Show Idiot This book should be required reading Salespeople, Marketing People, Sales & Marketing Managers, Product Managers, MarCom People, and anyone else foolish enough to work a trade show.

120 pages, Paperback

First published September 15, 1996

Reviews

[Josh Berke · Rating 3 out of 5]

Boss made me read it before a trade show. Its a little silly but took less then an hour. Half the book seems like blank pages.