Effective Writing Skills for Public Relations

by John Foster

Effective Writing Skills for Public Relations is a reference source on style and presentation with tips on making the best use of written communication.  It gives advice on how to write concisely using jargon-free language while avoiding overused words and phrases.  It includes advice on policing house style with attention to punctuation, headlines, captions, and overall consistency.  Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office.

The fourth edition includes new sections on websites, emails, and other online communication.  Standard proof correction marks are included together with a glossary of terms.  The author draws on the authority of established style guides, including the Oxford Guide to English Usage.

Genres: Reference

256 pages, Paperback

First published March 28, 1998

About the author

Librarian Note: There is more than one author in the Goodreads database with this name.

John Foster (1926- )

Reviews

[Brandy Cross · Rating 3 out of 5]

This book has good points and bad, while useful as a reference manual for a pr copywriter or person it holds little other value and often ignores its own advice for grammar, word usage, and style. Much of the advice is good for British markets, but updates to the edition are slipshod at best with mentions of different years and applications. Organization is also poor for a desk reference. It occasionally "Jumps the shark" and discusses completely unrelated items. Personally, I would advise just using Ap style and skipping it altogether.