The High-Purpose Company: The TRULY Responsible (and Highly Profitable) Firms That Are Changing Business Now

by Christine Arena

In The High–Purpose Company, corporate strategist and researcher Christine Arena shows that some extraordinary companies are driven by purpose, whereas others simply pretend to be. The High–Purpose Company draws a clear line in the sand, enabling readers to easily distinguish between these two groups––and make a giant leap forward. Using a groundbreaking methodology, Arena and her research team conducted thousands of hours of analysis on the corporate social responsibility (CSR) practices of 75 well–known firms. The surprising results of the study defy long–held myths, rewrite rules, reframe strategic priorities, and reveal a new breed of business. Real CSR is about change, not charity. The High–Purpose Company uncovers this and other truths, and guides readers through the step–by–step process that is currently embraced by the world's most forward–thinking firms.

Genres: Business

304 pages, Hardcover

First published December 26, 2006

Reviews

[Leader Summaries]

Desde Leader Summaries recomendamos la lectura del libro Empresas con grandes propósitos, de Christine Arena.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: management, responsabilidad social corporativa.
En el siguiente enlace tienes el resumen del libro Empresas con grandes propósitos, Qué hacen las mejores empresas para comprometerse con la sociedad y el medioambiente: Empresas con grandes propósitos