Revenue Management in Manufacturing: State of the Art, Application and Profit Impact in the Process Industry

by Danilo Zatta

This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.

151 pages, Paperback

Published May 30, 2018

Reviews

[Max L. · Rating 5 out of 5]

Probably the first book ever on a key topic: applying the principles of yield management from airlines also to manufacturing.
Strong in terms of academic background and reasoning. I love it.
Clearly a 5 star book!

[Laila N · Rating 5 out of 5]

Great book

[FF · Rating 5 out of 5]

Very solid and insightful

[BJ1962 · Rating 5 out of 5]

very insightful

[MF · Rating 5 out of 5]

I recommend reading this book

[S.M. · Rating 5 out of 5]

Unmissable

[Max L. · Rating 5 out of 5]

A very insightful book - with details on formulas and theory