Are You Normal About Money?

by Bernice Kanner -

When it comes to money, are you normal? Marketing Diva Bernice Kanner has statistics that show that you just might be! Drawing on exclusive Bloomberg.com surveys and her superb industry sources on Madison Avenue, she exposed our furtive desires, wacky habits, and undiscovered attitudes toward the stuff we buy with -- moolah.

143 pages, Hardcover

First published October 1, 2001

Reviews

[Andie · Rating 2 out of 5]

It's basically a collection of percentages based on studies that were done about how we feel about money. I'll admit that I do fall into the normal category on some of these. And yes, I would shave my head completely for $10,000.

[Megan · Rating 2 out of 5]

I like statistics.