Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out

by Tim Williams

Agencies need to do for themselves what they do for their build a distinctive brand. But they are usually so eager to be a - full-service integrated agency - that they try to stand for everything. Take a Stand for Your Brand shows how agencies can develop a clear positioning that builds on the agency's unique strengths, differentiates the agency in the marketplace, and makes the agency more intensely appealing to prospective clients.

Genres: Business

213 pages, Paperback

First published August 31, 2005

Reviews

[Mike Ncube · Rating 5 out of 5]

One of the things I like about this book is that it presents a simple process for branding an agency and the instructions are clear. I’ve been thinking about branding our digital agency for over 12 months and this is the book I neeeded to make it happen. It has helped us to choose a unique positioning and helped us clarify our purpose and the reason we setup the agency in the first place.

Most of the ideas presented in the book relate to advertising agencies, but this is equally valuable for digital marketing agencies, web development velopment agencies and many others.

This is me of the best business books I’ve read in the last 2 years and it will be going into my 2019 to-read list.

[JACKSON CLIAM · Rating 5 out of 5]

When I joined a mid-sized SaaS team, I realized how fuzzy our messaging was until we clarified our brand promise. It wasn’t a slogan exercise; it forced us to agree on what users should consistently expect from us. Once that was clear, decisions became easier—features we debated endlessly suddenly had a clear “yes” or “no.” From my experience, a what is a brand promise works best when it’s practical and testable, not aspirational fluff. If customers can’t feel it after a few interactions, it probably isn’t real.

[Brian Nicholson · Rating 5 out of 5]

This is a fantastic book for those looking to build or revamp an agency. The framework that Williams presents is clear, and the admonitions for agency leaders are spot on. At times it seems like this is written for large agencies with hundreds of team members, but the core ideas are applicable to agencies of all sizes.

[Mike Bell · Rating 4 out of 5]

Thoughtful, structured approach to improving an agency. There are themes repeated from other agency management guides, and some things I don’t agree with, but there are some great tools provided.

[Mikeverville]

A great book for advertising companies on how to market and brand their own companies. Ad agencies help others in branding but most times don't do an effective job for themselves, this helps put a plan in place.

[Calvin Schnurr · Rating 5 out of 5]

A call to arms, to virtue and to artistry.