9/11 Culture

by Jeffrey Melnick

9/11 Culture serves as a timely and accessible introduction to the complexities of American culture in the wake of the 9/11 attacks.

199 pages, Paperback

First published April 1, 2009

Reviews

[Lora Templeton · Rating 4 out of 5]

"Why do they hate us?" was a question constantly asked in the days following Sept 11, 2001. This book does not attempt any answer, but instead explores the cultural constructions and deconstructions at work by the various constituencies as we defined who safely belonged within the boundaries of "us" and who did not. As author Jeffrey Melnick, Associate Professor of American Studies at Babson College, demonstrates, the question itself was fluid. In addition to a general American public asking for a reason behind the horrific attacks of the day; Melnick’s analysis of our cultural response argues that the outlawed lesbian protagonists in V for Vendetta as they flee from a neo-fascist regime in Britain were asking the same question from another perspective. Or closer to home, that it was already being asked for many years by the Brooklyn rappers and their neighborhoods who noted that their more common perceptions of the World Trade Center and the New York Police Department was how the one often worked very hard at keeping them out of the other.

The slim volume of analysis and overview that Melnick has assembled offers a selective study of television, film, music, literature and fine arts as well as the more folk-cultural modes of urban legend, blog post essays and rumor. (It is a Wiley-Blackwell title, and by way of disclosure I am employed by Wiley’s other division in Professional and Trade.) It is drawn from the syllabus and ongoing coursework of Melnick’s class on 9/11 in American culture, launched in Winter 2004. Intended to help other cultural studies professors frame studies of their own, it still accessible to the thoughtful reader interested in understanding the many ways 9/11 culture continues to be a part of our lives and how it has developed symbol sets still at play in our media.

Some of Melnick’s choices for analysis are recognizably important: Springsteen’s Rising; the clip-art comic strip Get Your War On; Don DeLillo’s novel Falling Man among others and he is not shy to highlight their shortcomings as major works. Other choices were unexpected. I did not reckon, for instance, that Disney’s Chicken Little, could be read as a 9/11 text. Some of his assertions of cultural tropes surprised me, such as the statement that gently drifting office paper slowly descending emerged as a visual metaphor for the destruction, by alluding to but not showing the enormity of the other things also falling from the Towers. I would argue that his masterful chapter on how the Hollywood-organized Telethon of September 21 nearly predated the Bush Administration in its war-cry rhetoric could be matched by an equally skilled analysis of the broadcast of the Macy’s Thanksgiving Day parade and its attendant commercials a month and a half later. (And although it is clear Melnick has opinions on our world – who doesn’t? – I was surprised to find that his writing convinced me to not hold the “Go Shopping” argument against the Bush administration any longer. In retrospect, it was important to maintain a sense of confidence and community and consumer involvement is as good of way as another. There are far more important criticisms to make of the Bush years.)

But it is the folk and urban cultural response – all of that not mediated by corporate purposes or in the case of the famed Clear Channel banned song list that which was a dialogue between the people and the company; each wresting for control of the outcome – that Melnick’s book truly excels at recording. Many forgotten moments of those first few months came back (I remember a colleague showing me the extremely disturbing Microsoft Word/Wingding trick, for instance, and I heard the “employees who stayed home with foreknowledge” rumor in a San Francisco context.) and Melnick provides quick strokes of cultural history to link these with other times of national crises. I would only quibble at a few of his statements. Progressive political website Moveon.org predates 9/11 and the name is a request to Congress to censure the President and “move on” not a post 9/11 exhortation as he suggests. The term Web 2.0 which Melnick asserts is “inextricably linked” with 9/11, appeared first in 2004, but I take his point that discussion boards, blogs and forums were available for grief, missing person searching, anger, discussion and memorial. I also note that the culture of a ‘portrait’ or the snapshot icon of a person, especially as it formed a community on a wall as in the many ad hoc memorials, does seem to be echoed now in all of our online avatars and our the Facebook wall of friends. The only element missing from this perspective of Melnick’s analysis might be included in a subsequent volume that studies the iconography of the street shrines and the proliferation of grief-industry and patriotic kitsch that sprung up around Ground Zero.

Melnick concludes with an appendix providing lists of movies, songs and key works as well as a Note to Teachers. He does suggest that the work here is far from finished and – indeed history has made a few twists and turns since publication – but he also suggests that we need to replace the narcissistically-focused “Why do they hate us?” with the more challenging but ultimately significant question of “Why do we hate?”

[This review originally appeared on my Living Social/Facebook app in 2010 before Living Social pulled the plug on their review site and many of my book and album reviews vanished with it. Transferring files from an old computer, I discovered that I had saved a draft version of this one review. I am no longer employed in the Professional Development division of the company that published this book. It was on the receptionist’s shelf in our Boston office and she kindly gave me the copy in 2010.]

[Tim Rideout · Rating 4 out of 5]

'Each time we take 9/11 as the answer to a major cultural question, we are admitting that it has the most awesome reflecting power. (...) the events of 9/11 shape not only our understanding of nearly everything in the political and cultural lives of Americans since that date, but that those events also shape our understanding of much of what came before.'

It's become a truism to say that the world changed on Tuesday 11 September 2001. That is certainly the date that historians will identify as the true start of the twenty-first century.

Melnick's central hypothesis acknowledges 9/11's impact and offers a helpful, if somewhat cursory, examination of inter alia the nature of 'truth', the prevalence of rising and falling imagery, the redefinition of black identity, and the reassertion of a muscular masculinity post-9/11 and the way this is realised across cultural forms.

Personally I was hoping for a more in depth analysis of American fiction post 9/11, however Melnick's broad cultural scope precludes this.

[Leeanne G · Rating 3 out of 5]

Review to come!

[Ashraf Ali · Rating 3 out of 5]

الكتاب يتحدث ببساطة عن تأثير أحداث 11 سبتمبر في صناعة الثقافة الأمريكية
وعن تأثير صناعة الأفلام والموسيقى في وجهة نظر الشعب الأمريكي عن الأحداث
وسيلفت نظرك إلى مشكلات إجتماعية أمريكية ربما لا تقرأ عنها كثيرا مثل النظرة
الدونية للمرأة في الأفلام الأمريكية سيلفت نظرك أيضا للعنصرية التي يتعامل بها
الأمريكان البيض مع سائر الأمريكان الملونين.
يذكر الكتاب أيضا أن هناك فريقا من المثقفين وصناع السينيما والموسيقيون الأمريكان
يرفضون إلصاق تهمة تفجير البرجين بالمسلمين بل ويوجهون أصابع الاتهام إلى الإدارة
الأمريكية

[Amber Sweat · Rating 2 out of 5]

I mean, it was a book that I had to read for a class, so I didn't expect to have the best time. I think 9/11 is incredibly interesting and I love studying the event in itself, but this book had a very post-9/11 pop-cultural analysis (makes sense for a "Rhetoric of Popular Culture" class.) Would I read it on my own? Most likely not. I'd probably pick it up and skim through it in earnest, but I can't imagine I would read it outside of some academic context.

[Matt Maxwell · Rating 3 out of 5]

Some of what I was looking for. A fair amount of what I wasn't.