Sign Graphics

by Marta Serrats

Sign Graphics delves into the world of graphic signage and wayfinding, which can be found anywhere from retail stores, museums, theaters, and libraries to airports, subway stations, highways, and public spaces. Signs everywhere attract us with their stunning visual image, while presenting us with a coherent message. This book features sections on "Graphic Identity," which explores visual representations of companies and their corporate image; "Interior Artworks," which examines beautifully designed signs, murals, and posters in interior spaces; and finally "Environmental Signs," which presents eye-catching signage applied to outdoor landscapes, creating a powerful visual presence. Complete with an extensive array of beautiful, color images, Sign Graphics is a detailed look at cutting-edge sign and wayfinding designs from top creators and sites around the world.

256 pages, Hardcover

First published May 1, 2006

Reviews

[Emir · Rating 3 out of 5]

A shallow read but solid in reproductions, Sign Graphics is worth looking through if for nothing else, then for photographs and background info on 3 pieces in particular: Kunsthaus Graz and it's immersive graphic systems, time-based info displays in the lobby of MoMA by Imaginary Forces, and Natural History Museum graphics and identity.

This is a decent inspiration source and a solid reference for environmental graphic designers.

[R.Friend · Rating 4 out of 5]

Solid visual case studies of a good variety of brand identities and wayfinding systems. Rather light on text, but much of the work depicted speaks for itself.